Building Brand Equity in Asia

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• Building Brand Equity in Asia

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• Content is King

CNN, in 1980 created the first 24 hour news
broadcasts
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• The Power of the Internet

The Internet is redefining how individuals
consume news and information changing forever
the time frames, media vehicles and process in
which we consume news and information. In fact,
70 of online consumers regularly or
occasionally get their news online.
Source AOL-Roper Starch Cyberstudy
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• Fueling User Growth

• Increase in PC penetration
• Free Internet access
• Introduction of inexpensive Internet-ready PCs
• Increase in access speeds
• More regionally appropriate / multilingual content

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• Fueling Internet Ad Spending Growth

• The fastest-growing medium ever incredibly fast
  adoption curve
• Already rivals radio in terms of ad spending in
  U.S. and Europe
• Adoption (TV, print) for internet properties /
  strong traditional media conversion

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• Leveraging content

CNN recognized this back in 1995 with the
creation of CNN.com and our international
expansion, which began in 1997.
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• The Power of CNN

• Unparalleled newsgathering resources, including
  37 news bureaus, 4,000 news professionals and
  over 300 interactive professionals
• Journalistic integrity and credibility plus the
  CNN brand name recognition and trust
• A tradition of delivering the news with both
  speed and accuracy
• Extensive cross-promotion on the domestic
  international TV networks drive quality audiences
  to the site

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• Asia Market Profile

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• Asia Snapshot

• 30 million users 1999 58M projected in 2000
  (95 increase)
• Traffic is expected to increase to 124M by 2003
• In 1999, users represent 16 of total worldwide
  Internet usage

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• Asian Internet Usage Growth

• User Growth will be tremendous this coming year
  across the region

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• Portfolio of Websites

CNN Interactive consists of 12 websites worldwide
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• Portfolio Expansion

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• Portfolio Expansion

In late 2000, CNN International will

• Launch expanded regional editions of the global
  CNN.com website
• CNN.com - Asian Edition
• additional In-language / national sites

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• New NewsNet Bar

Giving Consumers the Whole Picture
Consumers get the top stories from CNN as well as
quick headlines in business and sports right on
CNN.coms front page. Easy navigation between
CNN.com, CNNfn, and CNNSI.com enhance the user
experience.
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• In-Region In-Language Websites