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MSDN Subscriptions Visual Studio
.NETAntonio-M. LacunaBusiness Development
Manager.Net Platforms Strategy GroupEastern
Europe HQ
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Agenda

• Why sell Developer Tools?
• Visual Studio .Net
• MSDN Subscriptions
• Licensing
• Pricing
• QA

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Why Sell Developer Tools?

• Developer Tools Revenue.
• Platform and Server Revenue.
• Customer Satisfaction.

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Tools Drive The Phenomenon
HTML,scripting
Visual Basic PowerBuilder Delphi
MS-BASIC Turbo Pascal QuickBasic
Cobol RPG
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Commitment to Developers

• The Key to .NET
• The Key to Industry Transformation
• The Key to Success
• Developers, Developers, Developers
• Steve Ballmer - Microsoft Global Summit 2000

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Development Challenges
Time to market
Architectural Guidance
Scalability
Availability
Client Server
Interoperability
ECommerce
B2B
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Global IT IQ Report

• Brainbench (leader in on-line testing)
• Data Mining of 3,5M registered users
• Countries with highest concentration of certified
  professionals
• 30 most popular tests and certifications WW

• Top 30 Certifications (alphabetical order)
• Active Server Pages
• C
• C
• Computer Technical Support
• HTML 3.2
• HTML 4.0
• Java 1
• Java 2
• Java 2 GUI
• Java 2 Non GUI
• Javascript
• Linux Administation (General)
• Linux Administration (Red Hat)
• Linux Administration (SuSe)
• Linux Programming (General)
• MS Windows 98 Administration
• MS Windows NT 4.0 Administration
• Network Technical Support

• Top 10 countries with most IT Professionals
• Unitied States (194K)
• India (145K)
• Russia (68K)
• Ukraine (23K)
• Canada (19K)
• Romania (16K)
• United Kingdom (15K)
• Bulgaria (9K)
• Pakistan (8K)
• Australia (6,8K)
• 27. Poland (2K)
• 35. Czech Republic (1,5K)
• 43. Croatia (1,0K)
• 52. Hungary (0,6K)

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Developer programme membership within Corporate
space

• Corporate Developers
• ..Membership to MSDN is much lower in Corporate
  space.. Microsoft Developer Tracking Study 2001,
  Romtec
• Influential within the organisation
• 79 influence or make the final decision on
  product selection
• 49 of corporate Purchasing Dept recommends a
  Volume Licence Programme

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Visual Studio .NET Features - Short
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Visual Studio .NET
Visual Studio .NET is the comprehensive tool
for rapidly building and integrating XML Web
services and applications, dramatically
increasing developer productivity and enabling
new business opportunities.
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Leverage XML Web ServicesAn Agile Application
Architecture

• An extensible, standards-based foundation
• XML, SOAP, HTML, HTTP, WSDL
• C, common language infrastructure
• Create new business opportunities
• Integrate with trading partners
• Leverage existing systems investments
• Reduce your time to market
• RAD across the board (client, server, and device)
  
• Write less code (attributes, .NET Framework)

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Build Powerful Applications Quickly Integrated
Development Environment

• Take advantage of powerful tools
• Open tools platform
• Fully extensible, customizable
• Use the existing skills of your employees
• Visual Basic .NET, Visual C .NET, Visual C
  .NET
• 22 third party languages and growing
• Improve design, architecture
• Advanced software modeling, testing tools
• Enterprise frameworks and templates

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Improve Operational Effectiveness .NET Framework

• Improve performance, scalability
• Web applications compiled not interpreted with
  ASP.NET
• Simplify application deployment
• No touch deployment
• New apps dont break old apps
• Run more reliable applications
• Be confident with evidence-based security

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Visual Studio .NET Features - Long
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Visual Studio .NET
Visual Studio .NET is the comprehensive tool
for rapidly building and integrating XML Web
services and applications, dramatically
increasing developer productivity and enabling
new business opportunities.
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Build The Next Generation Internet XML Web
services

• Convert components
• Class with attributes ltwebmethodgt
• XML/SOAP generated automatically
• Reuse XML Web services
• Handle like local objects
• Locate with UDDI
• Yellow Pages for Web services

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Build The Next Generation Internet Data Access
with XML

• Improve database scalability, performance
• Disconnected data access based on XML
• Share data across platforms with ADO.NET
• Intrinsic support for XML
• Connect to any database
• SQL Server, Oracle, etc.

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Build The Next Generation Internet Server-based
Applications

• Server Explorer
• RAD for the Server
• Reduce the amount of code
• Visual Component Designer
• Visually compose middle-tier components
• Reduce plumbing code

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Build Powerful Applications Fast Integrated
Development Environment

• Shared environment
• Single Solution Explorer, Toolbox, and Debugger
• Intellisense statement completion and squigglies
• Create multi-language solutions
• Fully extensible
• 3rd Party Languages
• 3rd Party Tools
• Rational Rose, Compuware Profiler
• Fully customizable
• Record and play productivity macros

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Build Powerful Applications Fast Language
Enhancements

• Visual Basic .NET
• Fully object oriented
• Supports free threading
• Structured exception handling
• Visual C .NET
• Increased productivity for C developer
• Component-oriented, type-safe
• Visual C .NET
• Attribute based programming
• Managed Extensions for C

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Build Powerful Applications Fast .NET Framework

• Assemble your applications
• Reusable .NET components
• Fewer lines of code
• Attributes Web services COM
• Improve application performance
• Web applications compiled not interpreted
• Improved debugging
• Cross-language, machine, process

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Build Powerful Applications Fast Enterprise
Architect Tools

• Advanced modeling tools
• Software modeling using UML
• Conceptual, logical, physical database modeling
• Business process modeling
• Enterprise frameworks and templates
• Share best practices, provide architectural
  guidelines
• Performance, load, functional testing tools
• Integrated source code and version control

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Span Any Platform or Device Web Forms

• RAD for the Web
• Develop in any language
• Separated UI and Code Behind
• Compiled not interpreted
• Visual Designers for XML, HTML
• Complete with Intellisense

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Span Any Platform or Device Windows Forms

• RAD for desktop
• Visual Inheritance
• Build reusable forms in any language
• Control anchoring and docking
• Resize controls automatically
• Shaped forms

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Span Any Platform or Device Mobile Applications

• RAD for mobile devices
• Mobile Web Forms
• Write once, render anywhere
• Intelligently render according to device
• Smart Device Extensions
• .NET Compact Framework
• Same tool, languages, techniques as desktop
• Built-in emulators for testing

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Visual Studio .NET Editions
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Visual Studio .NET Professional

• Build .NET Applications
• XML Web services
• Windows Forms
• Web Forms
• Mobile Web Forms
• Integrate across multiple platforms
• Create powerful database applications
• Build Powerful Applications Quickly
• Integrated Development Environment
• Choice of Programming Language

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Visual Studio .NET Enterprise Developer

• Visual Studio .NET
• Professional PLUS
• Visual SourceSafe 6.0c
• Use Enterprise Templates and Frameworks
• .NET Reference Applications
• Application Center Test (ACT)
• Visual Studio Analyzer
• SQL Server 2000 , Windows 2000 Server, Commerce
  Server, Host Integration Server, Exchange Server
  (full versions licensed for dev and test)

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Visual Studio .NET Enterprise Architect

• Visual Studio .NET
• Enterprise Developer PLUS
• Visio-based UML application modeling
• Visio database modeling
• Create Enterprise Templates and Frameworks
• BizTalk Server (full version licensed for dev
  test)

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MSDN Subscriptions Features
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Microsoft Developer NetworkMSDN Subscriptions
MSDN Subscriptions provide priority access to
essential resources for developers, including
timely delivery of everything you need to build
XML Web services and applications.
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History
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MSDN New Levels
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MSDN, Microsoft Developer Network Essential
Resources for Developers
Software Subscriptions
MSDN Subscriptions
MSDN Online Flash
Online Community Info
Community at Large
MSDN User Groups, Regional Directors
Publications
MSDN Magazine, News, Voices
Training
MSDN Training MS Press books
Events
TechEd, PDC, Developer Days
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Licensing
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Software Assurance

• Customers either buy licenses of Visual Studio
  .NET or buy MSDN Subscriptions
• Will no longer have VS Visual tools upgrade
  SKUs in Volume Licensing Programs
• No impact on FPP customers
• MSDN Subscriptions - will continue to be sold in
  FPP
• Will continue to have FPP upgrade SKUs
• Only effects customers purchasing via Open,
  Select, EA

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Software Assurance

• In Volume Licensing.
• License Any of the Microsoft Visual tools
  including Visual Studio .NET.
• License SA MSDN Subscription new/initial
  price.
• SA MSDN Subscription renewal/upgrade price.

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Licensing Terms

• Single User License.
• MSDN Subscriptions are licensed on a single user
  basis. In other words, every individual using the
  resources provided by an MSDN Subscription must
  have a valid MSDN Subscription license. Media and
  passwords can be shared with other licensed
  users.
• Development and Testing Only.
• Products that ship with MSDN Subscriptions are
  for development and testing only and cannot be
  used in a live production environment.
• MSDN Subscription Include a Perpetual License.
• Customers still have the right to use software
  that was included in their MSDN Subscription as
  long as they do not share it with non-licensed
  users and use the software for development and
  testing purposes only.

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MSDN 5 User License Pack

• Aproximately 20 discount over normal OPEN price.
• Available from May 1st 2002 through June 30th
  2002
• Professional, Enterprise and Universal editions
  ONLY

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MSDN Volume Licensing

• MSDN Subscription will expire at the same time at
  the Select/Enterprise Agreement (this is the same
  as all other Microsoft products)
• To ensure that all Microsoft products are aligned
  and easy for the customer to manage .
• MSDN SKU's available - one, two and three year
  SKU's at each level of Select and EA.

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Existing Select / EA Scenario

• The customer has one year remaining on their
  Select/Enterprise Agreement SOLUTION Sell the
  one Year MSDN LSA SKU
• The customer has two years and two months
  remaining on their Select/Enterprise Agreement
  SOLUTION 1 If the customer can wait two
  months, then sell them the two year MSDN LSA SKU
  SOLUTION 2 If the customer can not wait two
  months, then sell the two year LSA SKU and then
  escalate to EMEA Marketing (two additional months
  can be added once the two year SKU is active)
• The customer has one year and nine months
  remaining on their Select/Enterprise Agreement
  SOLUTION Sell the two Year MSDN LSA SKU, you
  can discuss with EMEA Marketing a price discount

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MSDN Subscriptions Purchasing Process

• Step 1 Purchase
• Sold through FPP and all Volume Licensing
  Programs
• Step 2 Activation
• https//register.one.microsoft.com/msdn
• Step 3 Media
• Free media for registered customers
• Additional media MSDN Information Center or
  Select Price List.
• Step 4 Renewal/Expiration
• Expiration with master agreement
• Renewal/Software Assurance Pricing

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Pricing
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Pricing
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Pricing
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Pricing
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EA Pricing (ERP)
Pricing is FPP ERP price. For complete pricing,
see your Microsoft price list
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QA
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