Title: Prevention Magazine National Media Sponsor
1The Arthritis Foundation and XYZ Company
Partnering for a Cure
2The Situation
- Right Now
- Today, 46 million people in America (thats one
out of every five adults) have arthritis. - Of these, more than two-thirds are younger than
65 years of age. - Eight out of ten Americans either have arthritis
or know someone who does - Centers for Disease Control (CDC), Arthritis
Prevalence Data, October 2006 - Arthritis Foundation Awareness Study
3The Scope
- Arthritis
- Is the most common cause of disability in the
U.S. - Encompasses more than 100 diseases and conditions
affecting joints, the surrounding tissues, and
other connective tissues - Has three most common forms
- osteoarthritis
- rheumatoid arthritis
- juvenile rheumatoid arthritis
- Affects women almost twice as often as men
- Centers for Disease Control (CDC), Prevalence
of self-reported arthritis or chronic joint
symptoms among adultsUnited States 2001 - Centers for Disease Control (CDC), Arthritis
Prevalence Data, October 2002
4Why Should You Be Interested?
Because Americans today care about the
philanthropic efforts of companies. And it
impacts their buying decisions!
- Almost 9 out of every 10 Americans -- 88 -- want
to be told how companies are supporting causes - 63 of Americans consider a companys commitment
to causes when making stock/mutual fund
selections - Further, approximately 90 of employees express a
strong sense of loyalty to their company when it
supports a cause - Approximately 2/3 of consumers 130 million
Americans report they will switch to a brand or
retailer that supports a cause they champion - Over 75 of Americans report that a companys
commitment to causes impacts what they buy and
where they shop - 2001 Cone/Roper Corporate Citizenship Study
- 1999 Cone/Roper Cause Related Marketing Trends
Report
5Why work with the Arthritis Foundation?
- Leading healthcare organization with more than 60
years of expertise - Only national agency addressing all forms of
arthritis and related conditions - Unbiased source of information
- Provides more than 23 million annually in grants
to more than 280 researchers - Strongly involved at the community level via
widespread grass roots network - Driving the charge for the 46 million people with
arthritis to Congress and state legislatures
6XYZ Chapter is making a difference
- By providing exercise and self-help programs for
the XXX people with arthritis in our community - By providing informational resources including
books and brochures to the arthritis community - Through funds raised at Arthritis Walk, Jingle
Bell Run/Walk, galas, and golf events - List all categories of activities your chapter is
involved in, and that a company may be able to
sponsor/fund
72010 Local Sponsorship Opportunities
8What is the Arthritis Walk?
- Nationwide walking event that raises awareness
and funds to fight arthritis - while supporting the Arthritis Foundations
mission of improving lives through leadership in
the prevention, control cure of arthritis - The event has a team focus, to encourage people
to motivate and inspire each other
9What is Lets Move Together?
- Lets Move Together is a nationwide movement led
by the Arthritis Foundation that encourages
people to move to prevent or treat arthritis. You
can join the movement by committing to walk in
your local 2009 Arthritis Walk. But dont stop
theremove daily for better health. Start moving
today visit www.letsmovetogether.org - Soft-launched in 2008, Lets Move Together
launches to the general public for the first time
in 2009. - Participants join Lets Move Together and
participate in the Arthritis Walk to raise funds
needed to find a cure for arthritis. - Lets Move Together is more than a change in the
look and logo of the Arthritis Walk. It is an
overall re-thinking of how the Arthritis
Foundation interacts with the public, expanding
Arthritis Walk beyond a once-a-year event in
local chapters. It is also a resource for people
who want to move daily to prevent and treat
arthritis both for themselves and their loved
ones.
10Event Profile
- In 2009, we anticipate over 275 event sites and
more than 90,000 participants nationwide - The Arthritis Walk is the ideal activity for
employee involvement and team building - The only national event focused on total joint
health targeting women aged 32 - The Arthritis Walk illustrates that arthritis is
NOT just an older persons disease. Its a very
real consumer health issue that affects people of
all ages, even children - 300,000 are children Centers for Disease
Control (CDC), Arthritis Prevalence Data, October
2002
11Event Profile
- The event has a team focus, to encourage people
to motivate and inspire each other - Each participant is asked to raise a minimum of
100 each (1000 per team of 10 people). People
raise 70 more money when fundraising as a team! - Individuals are also welcome to participate in
the event - The Arthritis Walk is a positive and motivating
event that helps educate people about arthritis
prevention and control through a healthy and
active lifestyle
12Participant Profile
- 75 Female
- 25 Male
- Average Age 32
- 24 self-reported to have arthritis
13Event Specifics
- ADD INFORMATION ABOUT LOCAL EVENT HERE
- Date
- Location
- Time
- Special activities taking place at the event
14Local Premier Sponsorship (chapter to customize)
- Add local sponsorship benefits and customize
based on what the sponsor may want or be looking
for
15Local Platinum Sponsorship (chapter to customize)
- Add local sponsorship benefits and customize
based on what the sponsor may want or be looking
for
16Local Gold Sponsorship (chapter to customize)
- Add local sponsorship benefits and customize
based on what the sponsor may want or be looking
for
17Custom Opportunities
- Ideas for XYZ Company
- Arthritis Walk Lets Move Together paper mobiles
- Distribute mobiles at the retail level
- Mobiles are sold for a contribution to the
Arthritis Foundation - The customer writes his/her name on the mobile
which is then displayed in the store - The mobiles can be displayed anywhere to create a
decorative showing of your spirit of charity,
giving, and support of the community and cause
18Arthritis Walk Agreement
- As a representative for XXX COMPANY, my signature
below indicates our agreement to the terms stated
in this proposal. - ________________________ _______________________
__ - XXX COMPANY Representative Arthritis
Foundation Representative - Â
- ___________________ ____________________
- Title Title
- ___________________ ____________________
- Date Date