Sustainable Innovation through Design Thinking

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Sustainable Innovation through Design Thinking
Marcus Jahnke
Design PhD Conference 2009 ImaginationLancaster La
ncaster University
Marcus Jahnke
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• Personal background
• The project and study
• Reflections
• Discussion

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Volvo YCC vad hände egentligen i projektet Kan
jag ta in det som empiri????
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Points of departure

• Many SMEs lack an innovation process with a
  capacity to develop more radical ideas.
• Design methodology, on condition that it is
  supported by management, leads to organisational
  surges that affect the innovation climate
  positively.
• There is an innovative power in the design
  process/design thinking that can be used as an
  alternative or complementary way of working.

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HOW?
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• How can design methods and design thinking be
  introduced and utilized in product developing
  companies, with little or no prior experience
  with design, to enhance innovation capability?

HOW?
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The Empirical Project

• Macro Showers
• Forbo Flooring
• Tranemo Workwear
• Alfa Laval AB, Heat exchanger unit

School of Business and Law School of Design and
Crafts (HDK) - At Gothenburg University

• SVID, Swedish Foundation for Industrial Design
• Design Consultants

VINNOVA - The Swedish Governmental Agency for
Innovation Systems
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• Method
• Interviews before, during and after
• Observations of workshops (recordings, photos
  etc.)
• Regular seminars with companies and designers

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WHAT?
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• What occurs when design thinking is introduced by
  a designer as a model for innovation in firms
  with little or no previous experience of design?

WHAT?
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Innovation research
Management research
Me/Design practice
Artistic research
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Discussion
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Thank you!marcus.jahnke_at_gri.gu.se
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