CommunicationforBehaviouralImpact

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• Communication-for-Behavioural-Impact
• COMBI
• or
• IMC/COMBI

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• IMC/COMBI Mantra 1
• Do nothing.
• make no posters, no t-shirts, no pamphlets, no
  videos, no caps, etc
• do nothing,
• until one has set out specific, precise
  behavioural goals/objectives.

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• MAKING BEHAVIOURAL OBJECTIVES
• SPECIFIC AND PRECISE
• Apply the criteria
• ? SMART
• S Specific
• M Measurable
• A Appropriate
• R Realistic
• T Time-bound
• ? The 4 1 Ws
• Who will do What, Where, When, .and, by the
  way, Why?

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