The media is extension of our central nervous system

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The media is extension of our central nervous
system

• Group members
• Bolarinwa
• Adedamola (Dammy)

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INTRODUCTION

• Marshall Mcluhan said that the media is an
  extension of our central nervous system. And in
  this power point slide we are going to
  communicate this.
• We are going to demonstrate this by using close
  circuit television as an extension of our eyes.
• The merits of cctv to the authority and how it
  has made it easy to prosecute criminals.
• Cctv has made transportation easier and brought
  security to the public institutions.

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(No Transcript)
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• We understand the work of Marshall Mcluhann and
  the above phase as a deliberate and imaginative
  stimulus action that are encoded from a
  particular source that results in a consequence
  reaction, which may have an effect on the
  receiver.
• We are transferring our understanding of Marshall
  Mcluhan imagination and prediction of the
  electronic Media, there by focusing on CCTV. It
  would change how man can extend his vision. The
  manifestation of this can be seen, from the
  benefits that are derived from their numerous
  usage. Some of which are reduction in criminal
  activities, stop and arrest of terrorists. As we
  already extended nerves by various media so, any
  extension whether of skin, hand or foot affects
  the whole of psychic and social complex

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• CCTV as an extension of our eye, the invention
  of the media has make law enforcement job more
  effective even beyond everyone's imagination. The
  consequence of the benefits can not be quantified

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• Marshall Mcluhan writes
• We live mythically and integrally.. In the
  electric age, when our central nervous system is
  technologically extended to involve in the whole
  of mankind and to incorporate the whole of
  mankind in us, we necessarily participate in the
  consequences of our every action. (1964 p.4)

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• Mcluhan statement has further underline the
  manifestation of electronic technology of various
  media. As cctv is a point of reference here, arm
  robbers are being caught, terrorist are brought
  to justice and traffic jams can be avoided.

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• CCTV has turned out to become a journalistic
  obsession. It is very interesting to note that
  from the very minute we live our homes, we are
  constantly monitored by the surveillance system.

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• Their deployment can be seen on all the transport
  networks of the county.

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• Most public institution like schools, hospital
  and shopping centres often employ cctv as an
  extension of the eye.

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Conclusion

• Mcluhans prediction and views of electronic
  technology as a media that has become an
  extension of our central nervous system is being
  relived by the characteristics of cctv as a
  media.
• Moreover the eye as a sensory organ elevates
  cctv as a electric media which is an extension of
  our eye.

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References

• www.c-p-p.co.uk/.../ 2197/CtgID/2275/af/page.htm
  for CCTV camera
• http//www.mcli.dist.maricopa.edu/eye/
• Clive, N. Jade, M. Gary, A. (1998) surveillance,
  cctv and social control, Aldershot, Ashgate.
• www.Christopherholt.com/subject/real-london.htm
  for eye picture
• Hulubeinet/tudor/photography/B/U/BUS-in-london/BUS
  -in-london-london-19.html/
• Lewis, H. (1964), Understanding media, London,
  MIT press