Charles Cowley

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Charles Cowley Shell International Petroleum
Company Advisor - Health, Safety, Security
Environment Competence, Learning and Hearts
Minds - Downstream
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Safety Statistics Shell Group 1990-2004
PXE 10/05/04
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2004 target missed mainly due to major
construction projects
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Shells HSE Performance
Technology and standards
HSE Management Systems
Incident rate
Time
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Shells HSE Performance
Technology and standards
HSE Management Systems
Incident rate
Improved culture
Time
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Culture Ladder
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Culture Ladder
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Characteristics of a Proactive Culture

• Focus on correcting Latent Conditions
• Focus on Leading Indicators
• Accountabilities are clear and well understood
• Individual Consequences are fair and just and
  well understood
• Interventions are normal and welcomed

Increasingly Informed
Increasing Trust and Accountability
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• Overall Objectives of the Hearts Minds program
• People doing the right things naturally rather
  than forcing them
• Lasting change

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Hearts and Minds tools - design premises

• Established theories (e.g. Change Processes,
  Tripod, BBSM, etc)
• Pleasant, well designed and printed, Fun, Short
• Fit for local work environment and national/work
  culture
• Not another major management initiative
• Build on methods that people are used to and that
  work well
• No need for outside facilitation accessible
  science
• For small groups, finding ways to solve their
  problems
• Creating change, not just diagnosis

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Understanding Your Culture
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Change Management Process
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A Balanced Approach
Introducing Hearts and Minds

• TOP-DOWN
• Show an interest, ask questions
• Ask about successes
• Set clear expectations
• Speak enthusiastically about it
• Praise people
• Use some tools yourself
• Support pull from the bottom

• BOTTOM-UP
• Involve the workforce
• Create enthusiasm and ownership
• Breed believers not train the trainer
• Make it fun, pleasant
• Fishing and pull

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Conclusion

• The idea is simple
• A project will succeed if people want to achieve
  it and feel personally involved
• Tools are constructed to support the development
  of a Culture of Safety
• Dont rush
• Results will take time

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