What Works With

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• What Works With
• Online Community?
• Sarah Golightly Marcia Conner

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What wed planned to cover today

• How an online community adds value to a
  nonprofits mission and programs
• Understanding the ROI potential of online
  communities
• How to measure and achieve success with online
  communities

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About the presenters

• Sarah GolightlyCEO, GoLightly
• Marcia ConnerManaging Director, Ageless Learner
• You!

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What are you here to learn?

• Have you built an online community?
• Are you interested in building one?
• Do you participate in any online communities?
• What are you here to learn?

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Evolution of Constituent Engagement
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1. Add value to nonprofit mission programs

• Engage volunteers
• Build shared knowledge
• Stimulate conversation, dialogue exchange
• Build member-to-member relationships

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1. Add value to nonprofit mission programs

• Organizations want

Constituents want
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1. Add value to nonprofit mission programs

• Recruit and engage online community participants
• Leaders and moderators
• Participants (issue interests)
• Time-limited conversations
• Connect to organizations programs
• Real-world outcomes

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1. Add value to nonprofit mission programs

• Connecting offline with online community
• Real participants from the organization
• Promote at real events (conferences, luncheons,
  teleconferences)
• Real-world outcomes

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2. ROI potential of online communities

• Volunteer engagement
• Mediate issues and conflict
• Build and maintain online place
• Messaging and interaction
• Activity reporting and analysis
• Identify champions and leaders

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3. Measure achieve success

• Track users, time online
• Who posts?
• Identify champions and leaders
• Trends, metrics, goals

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3. Measure achieve success

• How can a vendor help?
• Build and host tool online
• Training
• Visual design and branding
• Member data integration

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Case Study NTEN

• National trade association of nonprofit
  technologists
• 3,500 members
• Limited number of very active members
• Hard to connect in between annual conferences

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Case Study NTEN - groups.NTEN.org
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Case Study NTEN - groups.NTEN.org
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Case Study YMCA of Greater Cincinnati

• Coordinate After School program administration
• Distribute documents
• Keep everyone in the know
• Resolve organizational governance issues

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Thank You

• Sarah Golightly
• Email sarah_at_golightly.com
• Website www.golightly.com
• Marcia Conner
• Email marcia_at_agelesslearner.com
• Website www.agelesslearner.com