Marketing

1
Marketing

• Image Fx
• An Introduction to Marketing

Exclusively At
2
What is Marketing?

• The process by which organizations and economies
  plan and execute the creation, pricing, promotion
  and distribution of goods, services and ideas
• Aims to satisfy both individual and
  organizational needs
• Aims to develop a long-term relationship with the
  customer

3
The Four Ps

• Product Sunglasses
• Price Selling at 90.00
• Place Target
• Promotion Brochures, coupons, business cards,
  television ads

4
Marketing Strategy

• Gather information of trends
• Identify and assess market opportunities and
  target
• Set objectives
• Formulate action plans
• Implement the plans
• Monitor and evaluate execution

5
Main Objectives

• To bring upscale customers to your local Target
  store
• We will position our product to enhance our
  customers lives and match our customers needs

6
Branding

• Branding is the use of name or symbol to create a
  unique image for product (i.e. Targets image is
  identified by )
• This image will be as well
  recognized as Targets logo

7
Coming up next

• ImageFXs brochures, coupons, business cards and
  commercial. Enjoy!