Airbus A380

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Airbus A380
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Duty Free Lounge
First Class Sleeping Section
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Airbus proposed duty-free shopping courts and
restaurants aboard its new jumbo, unrealistic and
borderline-absurd ideas designed to stimulate
airline demand. From a business standpoint, this
"whole new way to fly" was nonsense. New York
Times. 5/19/06
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Why Would Marketers Pick this Product/Target
Audience?

• Aircraft were getting smaller, not larger.
• New technologies allowed long-range travel with
  great economies
• Passengers wanted direct flights offering more
  choices, more often.
• bureaucrats saw national pride at stake
• European industrial policy -- Government launch
  aid was good for one-third of development costs.

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Production Delays

• Delay of up to seven months for deliveries of the
  huge 555-seat airliner
• Extended its delivery deadline by some six months
  last year
• Value of shares in EADS, Airbus's parent company,
  fell by 26 on a single day, June 14th, wiping
  euro5.5 billion (6.9 billion) off the value of
  the firm.

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787 Buyer Wants

• Allow higher cabin pressure and humidity
• Adding to passengers' comfort
• More space for seating
• More cities point to point Chengdu to London
• FAA nearing completion of rules that effectively
  conclude that jetliners with two engines are as
  safe as those with three or four engines and
  should have the same flexibility in flying
  long-distance. -- WSJ

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Communications About the Company

• As EADS, Europe's leading aerospace group,
  plunges deeper into crisis, its dual management
  structure is once again under fire.
• Franco-German group
• Formal investigation into share disposals
• it should adopt a single management structure
  Financial Times, 6/23