BEAL INSTITUTE FOR STRATEGIC CREATIVITY

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BEAL INSTITUTE FOR STRATEGIC CREATIVITY
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A NEW ECOLOGY OF LEARNING
BEAL INSTITUTE FOR STRATEGIC CREATIVITY
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The Institutes mission is to enhance education
with new methodologies in imaginative thinking
and contribute to the development of knowledge
and economic well-being.
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Our primary focus is to define and develop
Strategic Creativity as a new capability that
bridges the gap between humanities, science,
technology business and the social sciences.
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Strategic Creativity seeks to discover the
signals that create the patterns of emergence and
explores the significant possibilities at the
intersection of new technology and emergent
behaviour.
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Strategic Creativity proposes that the future of
a technology is a measure of its capability to
create the experience most conducive to the
emergence of our latent behaviour, and the
desires that shape who we are.
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This exploration of possibility requires
imagination as a prerequisite for strategic
change and innovation.
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• Imagination is
• the prerequisite
• for creativity

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WHAT COULD BE POSSIBLE
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The Internet of Things
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DATASPACE A place in which every person, object
and space is both a link and a holder of
information
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Themes
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MILLENIALS The return of play and the
disappearance of the work/play dichotomy.
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MASSIVE ONLINE COMMUNITIES The social and
economic impact of Massive Online Communities.
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REMIX EMPOWERMENT AND PARTICIPATION How will
participatory remix enable cultural, economic and
intellectual progress? What new forms of cultural
expression will emerge?
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AUGMENTATION AND AGING Better sight, grasp,
strength and increased mobility It is not about
living longer, it is about living better.
Everything Viagra.
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How do we create
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Spaces
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Services
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Experiences
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and Content
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in this new context?
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Take the same DIGITAL TECHNOLOGY
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Discover the Deeper Archetypes, Support Systems,
and the Associated Human Needs
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And this
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Can become this.
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The Organized Exploration of Possibility
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• Imaginative
• Questions

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• Storytelling

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• Future Scenarios

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We use research as a starting point in defining
new perspectives from which to ask imaginative
questions.
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We believe that Questions are key in defining new
images of possibility.
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• The best way
• to predict
• the future
• is to invent it
• Alan Kay

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• A few propositions

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Creativity results in Tactical Innovation
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Imagination results in Strategic Innovation
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The Strategic Imagination Circle
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DATA TRANSFER
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DATA TRANSFER
BASIC RESEARCH TACTICAL AGENTS
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EMERGENT SIGNALS MAXIMIZATION VARIABLES
DATA TRANSFER
BASIC RESEARCH TACTICAL AGENTS
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IMAGINATIVE QUESTIONS
EMERGENT SIGNALS MAXIMIZATION VARIABLES
DATA TRANSFER
BASIC RESEARCH TACTICAL AGENTS
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POINTS OF DEPARTURE
IMAGINATIVE QUESTIONS
EMERGENT SIGNALS MAXIMIZATION VARIABLES
DATA TRANSFER
BASIC RESEARCH TACTICAL AGENTS
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POINTS OF DEPARTURE
FUTURE SCENARIOS
IMAGINATIVE QUESTIONS
EMERGENT SIGNALS MAXIMIZATION VARIABLES
DATA TRANSFER
BASIC RESEARCH TACTICAL AGENTS
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POINTS OF DEPARTURE
FUTURE SCENARIOS
IMAGINATIVE QUESTIONS
SERVICE/PRODUCT EXPERIENCE OPPORTUNITY
EMERGENT SIGNALS MAXIMIZATION VARIABLES
DATA TRANSFER
BASIC RESEARCH TACTICAL AGENTS
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POINTS OF DEPARTURE
FUTURE SCENARIOS
IMAGINATIVE QUESTIONS
SERVICE/PRODUCT EXPERIENCE OPPORTUNITY
EMERGENT SIGNALS MAXIMIZATION VARIABLES
DATA TRANSFER
BASIC RESEARCH TACTICAL AGENTS
ECONOMIC MODEL
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POINTS OF DEPARTURE
FUTURE SCENARIOS
IMAGINATIVE QUESTIONS
SERVICE/PRODUCT EXPERIENCE OPPORTUNITY
EMERGENT SIGNALS MAXIMIZATION VARIABLES
DATA TRANSFER
BASIC RESEARCH TACTICAL AGENTS
ECONOMIC MODEL
POST SIGNALMAPS/ LEARNING
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POINTS OF DEPARTURE
FUTURE SCENARIOS
IMAGINATIVE QUESTIONS
SERVICE/PRODUCT EXPERIENCE OPPORTUNITY
EMERGENT SIGNALS MAXIMIZATION VARIABLES
BASIC RESEARCH
BASIC RESEARCH TACTICAL AGENTS
ECONOMIC MODEL
POST SIGNALMAPS/ LEARNING
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INVENTION/DISRUPTION
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LATENT BEHAVIOUR
INVENTION/DISRUPTION
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FIELD OF BUSINESS OPPORTUNITY
LATENT BEHAVIOUR
INVENTION/DISRUPTION
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FIELD OF BUSINESS OPPORTUNITY
LATENT BEHAVIOUR
INVENTION/DISRUPTION
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FIELD OF BUSINESS OPPORTUNITY
LATENT BEHAVIOUR
INVENTION/DISRUPTION
INNOVATION
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FIELD OF BUSINESS OPPORTUNITY
LATENT BEHAVIOUR
INVENTION/DISRUPTION
INNOVATION
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FIELD OF BUSINESS OPPORTUNITY
LATENT BEHAVIOUR
INVENTION/DISRUPTION
INNOVATION
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FIELD OF BUSINESS OPPORTUNITY
LATENT BEHAVIOUR
INVENTION/DISRUPTION
INNOVATION
IMAGINATION
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FIELD OF BUSINESS OPPORTUNITY
LATENT BEHAVIOUR
INVENTION/DISRUPTION
TACTICAL
INNOVATION
IMAGINATION
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FIELD OF BUSINESS OPPORTUNITY
LATENT BEHAVIOUR
INVENTION/DISRUPTION
TACTICAL
INNOVATION
STRATEGIC
IMAGINATION
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FIELD OF BUSINESS OPPORTUNITY
LATENT BEHAVIOUR
INVENTION/DISRUPTION
TACTICAL
INNOVATION
STRATEGIC
IMAGINATION
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FIELD OF BUSINESS OPPORTUNITY
LATENT BEHAVIOUR
CREATIVITY
INVENTION/DISRUPTION
TACTICAL
INNOVATION
STRATEGIC
IMAGINATION
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The Old Value Chain
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USER NEED IDENTIFIED
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INNOVATION
DEVELOP
DESIGN
USER NEED IDENTIFIED
Time-to-Market
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INNOVATION
DEVELOP
MAKE
DESIGN
USER NEED IDENTIFIED
Time-to-Market
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INNOVATION
OPERATIONS
DEVELOP
MAKE
MARKET
SERVICE
DESIGN
USER NEED IDENTIFIED
USER NEED SATISFIED
Time-to-Market
Supply Chain
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The New Value Chain
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DISCOVERY AND INVENTION
MAP OPPORTUNITIES
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DISCOVERY AND INVENTION
INNOVATION
DESIGN SERVICE
MAP OPPORTUNITIES
DESIGN PRODUCT
DEVELOP
DESIGN EXPERIENCE
Time-to-Market
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DISCOVERY AND INVENTION
OPERATIONS
INNOVATION
DESIGN SERVICE
MAP OPPORTUNITIES
MAKE
MARKET
SERVICE
DESIGN PRODUCT
DEVELOP
LATENT BEHAVIOUR REVEALED
DESIGN EXPERIENCE
Time-to-Market
Supply Chain
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Our perspective is rooted in the heritage of
design, which depends upon the study of the
subtleties of human behavior.
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Art and design have the tradition and expertise
to construct meaning in the images of possibility
they created for over twenty thousand years.
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Our viewpoint complements the perspectives of
groups who bring their insights in the history of
economic, cultural and technological trends to
bear on future forecasting.
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The Institute brings to this insight a focus on
the potential needs before they are manifest.
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I didnt know I needed that.
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We study emergent micro-cultural norms in order
to reveal current and future opportunities.
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We treat behaviours, opinions and actions as
signals of the goals and desires that inspire
them.
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These Signals are instances of behaviour - they
represent broad human motivations manifest
through a specific enabling technology.
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FIELD OF OPPORTUNITY BENEFIT MAXIMIZATION
HOW?
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FIELD OF OPPORTUNITY BENEFIT MAXIMIZATION
PRECISE
HOW?
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FIELD OF OPPORTUNITY BENEFIT MAXIMIZATION
PRECISE
INNOVATION
HOW?
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FIELD OF OPPORTUNITY BENEFIT MAXIMIZATION
UNDENIABLE
PRECISE
INNOVATION
HOW?
IMAGINATION/INSIGHT
WHY?
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FIELD OF OPPORTUNITY BENEFIT MAXIMIZATION
INTUITIVE
UNDENIABLE
PRECISE
INNOVATION
HOW?
IMAGINATION/INSIGHT
WHY?
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FIELD OF OPPORTUNITY BENEFIT MAXIMIZATION
SENSED
INTUITIVE
UNDENIABLE
PRECISE
HOW?
INNOVATION
IMAGINATION/INSIGHT
WHY?
IMAGINATION/FORESIGHT
WHAT?
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In this view, technology does not create a
behaviour behaviour is latent in people until
the technology provides the outlet for it to
manifest.
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The Artifact Reveals the Master
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The Artifact Retrieves the Master
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We place weight in discovering the social capital
that technology can create when used by people.
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Social Capital is Value
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Value is the Benefit that can be commoditized in
order to be monetized.
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Fundamentals
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Eros (propagation of organization)
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Eros triggers Passion
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Passion triggers Energy
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Energy triggers Change
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Current Investigation
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Current Investigation From Network to Net-Worth

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Current Investigation From Network to Net-Worth
Value and latent social capital in Dataspace
networks
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In the next decade enabling technologies will
become ubiquitous and every object, place and
person will be capable of receiving, generating,
transmitting and storing data.
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This is Dataspace, exponentially increasing the
density of networks as objects and spaces become
actors within this new type of social network,
the Dataspace Network, and it reveals new forms
of social capital.
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These actors bring with them new sets of
relationships the key to converting this network
into net-worth will be the recognition that
relationships are based on reciprocity, and
reciprocity creates value.
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We propose that the new forms of social capital
revealed will retrieve latent behaviours of
reciprocity, exponentially increasing the value
of the network and creating greater social
capital.
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The question for the next decade?
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How is your organization positioned to maximize
the opportunities in Dataspace?
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And the imaginative question that can provide the
answer is
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If every person,
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If every person, object
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If every person, object and place
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If every person, object and place could talk to
one another,
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If every person, object and place could talk to
one another, what would be the subject of their
conversations?
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data
information
knowledge
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meaning
purpose
data
information
knowledge
wisdom
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If every person, place and object
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If every person, place and object
could look
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If every person, place and object
could listen
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If every person, place and object
could share
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NetworkNetWorth
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"the future enters into us long before it
manifests itself into the world". Rainer
Maria Rilke
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Thank you