Dr Gary Graham

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Dr Gary Graham

• Manchester Business School

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• Research
• Changing Environment of the Newspaper Industry

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• Problem Definition

Service space of the newspaper - user
relationship
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• Opportunities
• ? Social Relevance
• ? Timeliness
• ? Customisation
• ? New Business models

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• Challenges
• ? Newspapers slow to change
• ? Authenticity Blogs, Wikis, STSs
• ? Staff training
• ? Cannibalisation

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Questions

• Can we identify and measure the changing role and
  participation of consumers in the creation,
  production and distribution of newspapers?
• Is it possibly to build new business models for
  newspapers and link this to appropriate theory
  (social capital, institutional, service science,
  RBV)?
• What are the socio-economic (user) implications
  of these new newspaper models?