Most Innovative New Product - PowerPoint PPT Presentation

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Most Innovative New Product

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Unique identification of countless items has become a necessity across broad industries. ... No patient sample mix-ups in the diagnostic lab ... – PowerPoint PPT presentation

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Title: Most Innovative New Product


1
  • Most Innovative New Product
  • UCSD CONNECT
  • November 14, 2005
  • David Wellis, PhD
  • SVP, Marketing Sales

2
The Problem
  • Unique identification of countless items has
    become a necessity across broad industries.
  • There are few technologies that scale well beyond
    the millions

Forensics
Consumer products
Life sciences
3
GenVault Innovation - GenCode
  • Limited set of synthetic DNA segments that differ
    in sequence and size and can provide unlimited,
    cost-effective unique identifiers.

4
Traditional Identification
Electronic coding
  • Handwriting
  • Serial numbers

Physical, hard coding
One dimensional
RFID
Two dimensional
  • Limited in terms of reliability and expense.

5
Traditional DNA Identification
  • DNA is the ultimate identifier
  • Based on unique, but complex sequences of DNA
  • Artwork
  • Olympic souvenirs
  • Limited in terms of cost of creating and
    reading
  • large numbers of unique sequences.

6
Container Identification
  • Most often the container is labeled, not the
    actual contents.
  • Once the sample is removed from the container,
    the chain of custody is broken.

7
GenCode How it works
90 bp 50bp
  • Sets of short synthetic DNA fragments
  • Each fragment has a unique sequence and size
  • Each set of 5 fragments generates 25 unique codes
  • Five sets of 5 fragments generates 225 unique
    codes
  • Integrity tested by check code

8
GenCode How it works
1 1 1 1 1
0 0 1 0 1
1 0 0 1 1
0 0 1 1 0
1 1 0 0 0
0 0 1 1 1
5872391
9
GenCode Utilized in GenPlates
Barcode on each plate
GenCode on each element
10
Application in GenVault System
GenCode-embedded GenPlates, a component of a
fully-integrated sample management system.
11
GenCode Advantages
  • Inexpensive to produce
  • Traditional barcodes are several cents each
  • RFID tags are near 0.10, goal is 0.05 per item
  • GenCode is currently 0.005 per sample
  • Tamper proof with check sum
  • Comigrates with biosamples during analysis for
    unbreakable chain of custody
  • Decryption can be built-in to analysis
    platforms

12
GenCode Significance
  • Sample misidentification becomes non-existent,
    providing
  • Higher quality scientific results
  • More robust correlations in life science research
  • Priceless and rare samples are never lost
  • A new level of quality control and assurance
  • No patient sample mix-ups in the diagnostic lab
  • Increased levels of correct convictions or
    acquittals in forensics/law enforcement
    applications

13
Market Potential
  • Sample handling in life sciences and diagnostics
    is growing toward 10B in 2008.
  • RFID market alone estimated to be 7B in 2008.

14
GenVault Innovation
  • GenVault has leveraged DNA fragment size and
    sequence to produce GenCode, a highly unique
    identification technology.
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