TGI and P2 People

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TGI and P2 People Places
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The TGI Survey

• Backdata Started 1969
• Fieldwork Continuous
• Data release Spring, Summer, Autumn,
  Winter
• Sample 24,000 Adults 15
• Weighting To GB Population
• To NRS

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Coverage of TGI
MEDIA publications(c.200) TV viewing radio cinema
outdoor internet
18 PRODUCT SECTORS c.500 categories c. 4,000
brands
DEMOGRAPHICS inc. TGI Lifestage
ENHANCED UNDERSTANDING Leisure activities Time
Diary Motivation to Purchase
ATTITUDES (Lifestyle)
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ArgosWhich Media?
Quintile 1 Media versus Argos shoppers in the
last 3 months
Argos shoppers have a strong correlation with the
heaviest consumers of TV and Internet
SOURCE GB TGI 2004 Summer (Apr 2003 Mar 2004)
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Qualified Metropolitans Which Car Brands?
Base All viewers
Source GB TGI Summer 2004 (April 2003 - March
2004)
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TGI Tells You...

• Who to target
• Demographics/Product users/Brand users
• How to target them
• Via above and below the line activity
• What makes them tick
• Lifestyle, motivation to purchase

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Using TGI data in Prospex