Aladdin eSafe

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Aladdin eSafe
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eSafe in a Nutshell

• Flexible and Scalable Secure Content Management
  for Web and Email
• Proactive Anti Virus for Web and Email threats
• Certified Signature Anti Virus
• Spyware control and Neutralization
• Application Filtering
• URL Filtering
• Advanced Anti Spam
• Various Platform Options

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Whats in it for me?

• Established vendor Well be here tomorrow
• Unique Opportunity
• Upsell, renew, cross sell
• Spyware - Protection and Clean up
• Proactive AV
• All content
• Performance
• Low TCO
• Competition What competition?
• Non-Commoditised - Margin!!

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So what have we done already

• UK Install base of eSafe currently in excess of
  500,000 licenses
• Average UK Installation 800 users
• 20 UK customers with users in excess of 5,000
• Largest UK Customers
• HSBC
• Transport for London
• Various county councils and local authorities

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Introducing eSafe Channel Incentive Q4 2005
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eSafe Pilot Incentive Q4 2005

• Incentive Objectives
• To increase number of UK eSafe pilots and
  therefore increase sales
• To ensure eSafe is the number one proposal for
  Integrated SCM solutions in our UK Channel
• To increase channel communications, awareness and
  motivation
• To introduce the eSafe Appliance pack SECURITY
  EXPERT IN A BOX

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eSafe Pilot Campaign Qualification

• Applicable for all 250 user pilots into new
  prospects
• For pilots over 2000 users we will provide a
  preinstalled appliance and a direct touch sales
  person to help manage the opportunity
• Only pilots for NEW prospects are included
  (pilots for additional modules for existing
  customers are excluded)

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eSafe Pilot Campaign What is it?

• 50 vouchers to the sales person and pre-sales
  person who is involved in pilot
• Vouchers will be for Amazon perfect for
  Christmas shopping!
• For every pilot registered the channel sales and
  pre sales staff will have their names entered in
  a draw to win a monthly prize iPods etc
• Emails will be sent every two weeks on relevant
  subjects i.e. Spyware, Appliance Pack, worms,
  recent news etc

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eSafe Pilot Campaign - When

• Launch 3rd October 2005 Webinar 10am
• Email detailing incentive to be sent out on 3rd
  October 2005
• Campaign ends 31st December 2005
• Regular communication to channel throughout
  incentive with relevant news, updates on how the
  campaign is progressing and top UK sales channels

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eSafe Pilot Campaign - How

• How to register and arrange pilots
• Go to www.aladdin.com/esafepilot and register
  evaluation, including sales person name and pre
  sales name
• Email emma.cabban_at_aladdin.com with details of end
  user who wants the software and a download link
  will be emailed to them
• Or
• Email emma.cabban_at_aladdin.com with details of end
  user who wants the hardware appliance and we will
  schedule shipment etc for you

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Thank you Questions??

• Contacts
• Emma Cabban 07879 473781 emma.cabban_at_aladdin.com
• Paul Headford 07900 243712 paul.headford_at_aladdin.c
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