Recent changes in the smokeless tobacco industry

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Recent changes in the smokelesstobacco industry

• Consolidation
• Expansion of product lines
• New products

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Tobacco companies are consolidating, with the
major cigarette companies buying smokeless
tobacco and cigar companies.
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All the major cigarette companies now have a
version of Snus
Philip Morris USA
R.J. Reynolds
Liggett-Vector
Lorillard
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Companies under in 2009
(28.5 economic interest)
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Tobacco Brands in 2009
Non-Tobacco Products
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Companies under
in 2009
_________________________________________________
BW no longer exists as a separate
company. Brands are now part of RJR.
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Tobacco Brands in 2009
New!
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Tobacco Brands in 2009
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Tobacco Brands in 2009
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Camel Snus ad and couponfrom Sports Illustrated
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Camel Snus Counter Display
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CAMEL SNUS WEBSITE
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MARLBORO SNUS DIRECT MAIL INTRODUCTION FEBRUARY
2008
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(No Transcript)
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(No Transcript)
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Marlboro Snus Website April 2009
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• CAMEL DIP
• STORE PAMPHLET
• JUNE 2009

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DissolvablesNew Smokeless Products from R.J.
Reynolds

• Announced 10/08

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New smokeless, dissolvable tobacco products from
R.J. Reynolds
Test marketing in Columbus, OH, Portland, OR, and
Indianapolis, IN starting in January 2009
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(No Transcript)
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Camel Sticks
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Camel Orbs
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Camel Strips
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POINT OF SALE DISPLAY
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Banner ad at point of sale
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Display stand --complete with toy!
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Checkout counter banner ads
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Product display at checkout counter-- right next
to the candy
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Victoria AlmquistDirector, OutreachCampaign for
Tobacco-Free Kids Washington, DC valmquist_at_tobacc
ofreekids.org