A Crash Course in SelfPromotion

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A Crash Coursein Self-Promotion

• By Laura Filla
• PWS, Inc.

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• Self-promotion is about using what youve got to
  get what you want.

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• Yeahbut isnt self-promotion kind of crass and
  selfish. I mean, as long as I work hard Ill
  succeed. Right?

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"I spend 60 of my time doing the best damn job I
know how to do. I spend 20 of my time making
sure everyone knows what a good job I am doing.
And I spend the remaining 20 of my time looking
around for an even better job." -- A
physicist at Lawrence Berkeley National
Laboratory
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Again I say

• Self-promotion is about using what youve got to
  get what you want.

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Sowhat do you want?

• Job
• Internship
• Contract
• Recognition
• Prestige
• Credibility

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How do you get it?

• Defining and planning
• Promotional tool kit
• Networking
• Managing your reactions

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DEFINING and PLANNING
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Whose attention do you have to get to reach your
goal?

• In other words
• Who is your target audience?
• Hint You probably have more than one!

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Where do you want it?

• What country?
• What state?
• What city?
• What part of town?
• What organization?
• What division or department?

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Put yourself front and center

• Write articles
• Conduct interviews
• Give presentations
• Mentor
• Serve as a committee head or officer in a
  professional organization

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PROMOTIONAL TOOL KIT
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What should be in your kit?

• At a minimum
• Bio
• Resume
• Business card

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• Maybe also
• Samples / Portfolio
• Articles
• Presentations

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Hits!

• Every contact you have with your target audience,
  directly or indirectly, is a hit.
• Think BATTLESHIP!

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NETWORKING
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• Eighty percent of success is showing up.
• - Woody Allen

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Find yourself a gaggle

• Join professional organizations and get active.
• Go to conferences, meetings, presentations.
• Take classes whenever possible.

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Dont stop there!

• Collect contact information from the people you
  meet.
• Develop a SIMPLE filing method for your contact
  info.
• Stay in touch!

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Start making lists

• Contacts Who do you know and where do they
  work?
• Organizations who hire people like you or
  people you want to model.

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What info should you capture?

• Name
• Title
• Company name
• Address
• Phone fax
• Email
• Web site address
• Notes
• Keep it as current as you can!

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• Are you ready for the secret of successful
  networking?

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• "You can get everything you want, if you help
  enough others get what they want."
• - Zig Ziglar

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The best part

• Networking is about people helping each other.
• The fact is, no one accomplishes anything by
  themselves.

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What can you do to help?

• Send information you know will interest them.
• Mentor!
• Share good advice.
• Lend books.
• If you cant do anything, introduce them to
  people who can!

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MANAGING YOUR REACTIONS
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It matters

• The way you react to stress or rejection
  determines your future.
• People who know how to handle themselves during
  the worst times are LEADERS by default.

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Bibliography

• Bailey, Cindy C. Focusing Your Career
  Intercom, Jul/Aug 1999 6-8.
• Cornett, Patricia L. The Networking Game
  Intercom, Jul/Aug 1998 6-9.
• Molisani, Jack. Advance Your Career Using
  Public Relations Intercom, Jul/Aug 1999 9-11.
• Reis, Richard M. The Need for Self-Promotion in
  Scientific Careers The Chronicle of Higher
  Education, Apr 1999.

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More Great Information

• Jeffers, Susan J. Feel the Fear and Do It
  Anyway. Fawcett Book Group, 1996.
• Pinskey, Raleigh. 101 Ways to Promote Yourself .
  Morrow, William, Co., 1999.
• Yudkin, Marcia, Raleigh. Six Steps to Free
  Publicity . Dutton/Plume, 1994.