Lead generation via TecChannel Efficient, measurable sales support - PowerPoint PPT Presentation

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Lead generation via TecChannel Efficient, measurable sales support

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You are: a leading supplier of the full bandwidth of thin clients based on Linux ... Provision of tangible added value (download) on a microsite ... – PowerPoint PPT presentation

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Title: Lead generation via TecChannel Efficient, measurable sales support


1
Lead generation via TecChannel -
Efficient, measurable sales support
2
Focus on medium-sized companies
TARGET GROUP
LEAD GENERATION PROGRAMME
SERVICES
CONTACT
  • You are a leading supplier of the full bandwidth
    of thin clients based on Linux and Windows
  • Your target group
  • IT decision-makers and IT managers
  • CIOs and IT executives
  • Network and system administrators
  • We offer
  • Generation of qualified customer data (leads)
  • Innovative platform for target group-specific
    advertising
  • High-quality services at no risk for a fixed price

3
The lead generation programme
TARGET GROUP
LEAD GENERATION PROGRAMME
SERVICES
CONTACT
  • Procedure
  • Collection of users in product-related fields
    (software, development, networks, etc.) via text
    ads
  • Provision of tangible added value (download) on a
    microsite
  • Customer data is generated in connection with the
    download, and customer-specific individualisation
    of registration criteria guarantees high-quality
    contact data

4
The lead generation programme
TARGET GROUP
LEAD GENERATION PROGRAMME
SERVICES
CONTACT
  • Generation of customer data by means of
  • High download rate through the targeted use of
    traffic drivers (text links) at the TecChannel
    web portal
  • Studies, white papers, tests, etc. available for
    download (microsite)
  • Games with prizes and information about new
    technologies

5
Mechanics
TARGET GROUP
LEAD GENERATION PROGRAMME
SERVICES
CONTACT
Offer of tangible added value
Collection of users in product-related
environment via text ad
Generation of customer data in connection with
download
6
Services
TARGET GROUP
LEAD GENERATION PROGRAMME
SERVICES
CONTACT
  • We make the following available
  • White paper, case study or a presentation in the
    form of a webcast
  • Video films, audio recordings, etc.
  • Alternative drawing lots for services or trial
    services
  • -gt Tangible added value for readers guarantees
    high download rates
  • -gt The download material makes positive
    positioning possible
  • -gt TecChannel editorial staff are happy to offer
    assistance in the design and production of
    information material

7
Services
TARGET GROUP
LEAD GENERATION PROGRAMME
SERVICES
CONTACT
  • Our services
  • Integration of the download materials or drawing
    of lots in a microsite
  • A standardised registration (see image) or an
    individual registration by agreement
  • Free optimisation and control
  • -gt Target group-specific advertising of your
    campaign
  • -gt Guaranteed volume of high-quality address data

8
TARGET GROUP
LEAD GENERATION PROGRAMME
SERVICES
CONTACT
Jan Hantke Deputy Advertising Manager
Telephone 49 (0)89/3 60 86 628
Email jhantke_at_TecChannel.de
Dirk Limburg Publisher/Advertising
Manager Telephone 49 (0)89/3 60 86 871
Email dlimburg_at_TecChannel.de
  • Sebastian Sippel
  • Media Advisor
  • Telephone 49 (0)89/3 60 86 772
  • Email ssippel_at_TecChannel.de

Thomas Friedl Key Account Manager
Telephone 49 (0)89/3 60 86 - 778
Email tfriedl_at_TecChannel.de
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