Heatsolve are an innovative, high quality, cost effective

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Introduction and Background

• Heatsolve are an innovative, high quality, cost
  effective
• wire manufacturer with the expertise to
  provide successful
• solutions for the electrical heating
  Industry.
• This business is a niche business with only one
  real competitor.
• Entry costs to this market are high with
  regulatory costs a significant
• player.
• No Customer wants to pay for additional testing
  when they have a
• good supplier.
• Heatsolve needed a strategy to get in the door
  .
• Licensing presented the opportunity.

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Technology Strategies and S curve

• Standard wire technology
• Underfloor
• Heatpads
• Smart wire technology
• Electric Blankets
• Next generation wire technology
• High end materials for greater functionality

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• Technology Strategies and S curve
• Smart Wire technology patented by Winter Warm.
• Issues
• End product manufacturer
• Wanted revenue from IP
• Review options-
• Joint venture / licence / combination

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Smart Wire technology patented by Winter Warm

• Issues
• Had experience of RD timescale costs
• Business Technology Strategy approach
• Set out 4 stage process-
• Feasibility potential, test, customers, test
  IP level
• Development to ensure volume cost effective
  production
• Pre Production - material and process spec.,
• Full Product Release Marketing

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Smart Wire technology patented by Winter Warm

• Conditions No charge yr 1, yr 2 royalty up
  to set volume level then fell 25
• Key elements Relationship built / trust /
  always talk first.
• Agreement Heatsolve personnel did all
  commercial negotiations first, then legal
  sign off only
• Safety clauses Technology performance not
  any issues tested
• Patent protection DB capability tested
• Patent licensor responsibility
• Ownership of development aspects

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Smart Wire technology patented by Winter Warm

• Pitfalls
• Time needed to get it right for
  commercialisation
• Cost incurred unforeseen levels
• Up front cost of entry into a particular
  account, needed the year

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• Currently-
• In process of reviewing 2nd Licensing in
  Technology opportunity. A technology that
  utilises fibres for profile reduction and
  increased performance and safety.
• Have expanded the smart system for use in other
  product markets i.e. Underfloor heating, Towel
  Rail heaters etc.
• Reviewing licensing out opportunity where labour
  and transport costs could cost Heat Solve the
  business.

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