Are design

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Are design architecture important elements of
your retail centre?David PalmerOperations
DirectorWesthill

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Just get the basics right?

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• Location
• Retail quality mix
• Marketing PR
• Political economic considerations
• Is this enough?

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The Pitfalls

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• Retail centres without good design architecture
  can be
• Sterile, unattractive environments
• Confusing, difficult, unpleasant places to
  shop
• Uncommercial, short-lived
• Vulnerable to competition internet other
  centres

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Design Architecture

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• Play a key commercial role
• Create competitive advantage
• Add value financial emotional
• Functional aesthetic importance
• Appeal to consumer expectations aspirations
• Create an integrated enhanced retail experience
  
• Make shopping easy, enjoyable rewarding

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Creating a must go to Destination

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• Design architecture are part of the destination
  pull
• Create theatre spectacle
• Excitement, stimulation, enjoyment
• Retailer efficiency sustainability
• Profitability, future proofing performance
  growth

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Key Elements

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• Exterior envelope
• Interior environment
• Planning, Layout Multi-levels
• Roofing, flooring
• Materials, finishes, colours
• Lighting
• Graphics promotions

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Amsterdam, Netherlands

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Mall of the Emirates, Dubai

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Concepcion, Chile

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Shanghai, China

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Bluewater, Kent, UK

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Bullring, Birmingham, UK

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Festival, Moscow, Russia

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Bangkok, Thailand

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Dragon Centre, Hong Kong

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Lima, Peru

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Sharq Mall, Kuwait

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Istanbul, Turkey

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Ventura, California

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Ploiesti, Romania

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Thank you