Application of Internet Technologies

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Application of Internet Technologies
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Internet Uses - Potential

• Communication Media
• Communication Coordination
• Communication Personal
• Education
• Direct Distribution
• Internet Business

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Your Enterprise and The Internet
Develop an Internet business
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Assess Potential
Internet
TCP/IP(ARPANET)
Assess potential
File Transfer Protocol (FTP)
Telnet (WWW)
Simple Mail Transfer Protocol (SMTP)
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Potential
POTENTIAL
Assess potential
File Transfer Protocol (FTP)
Telnet (WWW)
Simple Mail Transfer Protocol (SMTP)
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Assess Potential
Comm Media
Comm Coord
Comm Media
Comm Personal
Comm Coord
Education
Comm Personal
Education
Distribution
Distribution
File Transfer Protocol (FTP)
Telnet (WWW)
Simple Mail Transfer Protocol (SMTP)
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I. Communication Media
Media   I. Currently do not have a web site, or
only one with minimum information (e.g. corporate
information from annual report).II. Purchase
web-advertising space/time from others (e.g.
Yahoo!).III. Use web site to aggressively sell
your products/services as well an others
products/services.IV. Partner with other web
media providers to exchange web site media usage
(e.g. Amazon uses Yahoo! for advertising and
vis-a-versa).
                                                
                       Home gt

• The Internet can be used as a communication
  channel for one-way media communication. This is
  a lot like advertising in magazines, or broadcast
  media such a T.V. or radio. It is a form of
  one-way communication that presents material for
  general information consumption.

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II. Communication Coordination
Suppliers Buyers Customers Outsourcer Outsourcee
Vertical Integration
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II. Communication Coordination

• Internet applicability in the communication area
  can provide coordination functions. Often
  enterprises establish partners with suppliers
  and/or buyers in order to facilitate a more
  productive and economical process. Partnering as
  an outsourcer or with an outsourcer may also be
  deemed beneficial, and requires coordinated
  activity.

Vertical
Horizontal
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II. Communication Coordination
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II. Communication Coordination
Coordination   I. Do not use it for these
purposes, or minimally with an existing catalog
(e.g. Grangers). II. Participate with an
industry specific site to exchange information or
purchase products/services. (e.g. eSteel). III.
Participate or have created a web area for
buying approved goods/services, or to participate
in ask/tell RFPs from a pre-approved list (e.g.
GE-TPN, Ariba). Have web-enabled horizontal or
vertical integration. IV. Created, or host a web
site for your industry managing information and
providing links to special opportunities.
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III. Communication Personal

• The Internet can be used for personal
  communication (often referred to as email).
  Electronic communication not only provides
  another approach at communicating, but it opens
  up possibilities on how communication might be
  controlled and/or monitored. Benefits could
  include self-organizing mailboxes, organized
  message broadcasting, and targeted individualized
  messaging.
• Personal communication is also valuable for
  exchanging intellectual information that could
  lead to innovations, the discovery of new
  products/services, or even the solution to tough
  problems.

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III. Communication Personal
email
Solutioning
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III. Communication Personal
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III. Communication Personal
93 million doing e-mail 335 million e-mails per
day (1999) 23 million ordering goods from web
sites (Jupiter Communications) 20 billion
(1998) to 140 billion consumers spending online
(2003) 109 billion to 1.3 trillion (2003) for
B2B sales (Forrester Research)
Intelligent e-mail response 25 million
(1998) to 340 million (2003) (IDC)
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III. Communication Personal
General Interactive (owner of echomail) 4.23 to
answer an e-mail 100,000 to set up and
customize system Runs on their servers 1.00
for every message decoded correctly 22 of
market 17 million in revenues
Personal I. Considering or are currently
providing email capabilities within your
enterprise. Usage is at the discretion of the
individual. II. Email standards/guidelines are in
place, and your enterprise encourages this form
of communication whenever appropriate. Chat rooms
may also be supported. III. Web enabled smart
email is in place. Automated handling and
managing of electronic mail and messaging.
Interconnected with support data. IV. Provide
electronic personal connectivity and/or
management for customers or partners as a
business itself.
J.C. Penney (4 people) 1,200/mo. (1998) to
30,000/mo. (1999) 10,000 routed 30,000/mo.
360,000/year
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IV. Education

• Education occurs within and outside of formal
  settings such as schools and training sites.
  Education is founded upon the exchange of
  information from the knower to the seeker. The
  Internet provides novel ways at presenting
  information to those who seek it.
•  

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Education

• Surfing the net is one way to become educated
  in and around a topic of interest.

Education I. Have brochure of our
products/services on our web site. II. Provide
web-enabled training on how products/services
work or may be used. III. Have web-enabled,
formalized courses/training for employees,
customers, or general population about topics
directly or indirectly dealing with your
products/services. IV. Manage and sell
education/training capabilities for own
enterprise and/or other enterprises.
Other forms of education also can occur on the
Internet such as organized sessions for topic
collaboration, or downloading courses.
Enterprises may use the web to provide
educational information about - themselves-
their products/services- direct information
required to use their products/services-
indirect information required to use their
products/services
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V. Direct Distribution

• Products/services require a distribution process.
  For information-based products/services the
  Internet may act as the direct distribution
  channel. News(papers)MagazinesMusicSoftware
  . . .

Distribution I. Send products/services
documentation to others via the Internet. II.
Send the product or conduct the service using
Internet technology. III. Distribute and support
product/service entirely on the Internet,
including billing and other back-office
processes. IV. Provide distribution capabilities
for other enterprises.
Anything that can be digitized and is a
product/service can potentially use the Internet
as its distribution channel. The Internet can
also indirectly support distribution of
products/services (e.g. tracking of orders), but
should not be considered a direct distribution
usage (see communication coordination usage).
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VI. Internet Business

• Your enterprise may become or participate as an
  Internet business. This is not necessarily usage
  of the Internet, but investing in the Internet as
  a business or partnering with Internet
  enterprises. Internet enterprises range from
  providing the infrastructure hardware to
  reporting on how the Internet is used.

eBusiness I. Testing an e-business model. II.
Small part of revenue is produced through
e-business. III. Large part of enterprise market
and financial survival dependent upon
e-business. IV. E-business is, or is expected to
become, one of the main contributions to the
enterprise.
Hardware enterprises (e.g. Cisco) Software
Software tools Consulting Venture
capital Security Porthole eCommerce enabling Web
content ISP
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Phases of Internet Usage
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There are Five Technologies
Potential of Internet for your business (as
compared with others)
X
X
CommPersonal
X
Education
X
X
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