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Sustainable Design and Food

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Focus on flame retardants. Found in high levels in breast milk in US women ... Design for energy efficiency energy rating, climate change ... – PowerPoint PPT presentation

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Title: Sustainable Design and Food


1
Sustainable Design and Food
  • Mark Shayler
  • eco3

2
eco-design - what is it?
  • Nothing more than intelligent design
  • It assesses the whole life-cycle of the product
  • Identifies areas of financial and environmental
    opportunity
  • Develops new products which are better
  • Use less materials
  • Use less energy
  • Easier to disassemble recycle
  • Legislative compliance

3
Why?
?
  • Legislation
  • Waste disposal and clean-up costs
  • Resource efficiency
  • Corporate social responsibility
  • Chemical safety

4
Chemical Safety
  • Concern over chemical safety
  • Focus on flame retardants
  • Found in high levels in breast milk in US women
  • Phthalates, endocrine disruptors, parabens,
    aluminium compounds, triclosan, etc etc

5
Chemical safety
  • Greenpeace are
  • even asking.
  • Electronics industry is increasingly in the
    firing line but all industry will be looked at

6
Design for what?
  • Design for disassembly WEEE
  • Design for energy efficiency energy rating,
    climate change
  • Design for dematerialisation reduced weight,
    reduced costs - packaging
  • Design for longevity buy right-buy once, higher
    retail prices, lower impact?
  • Design for modularity future proofing, easy
    repair
  • Design for chemical safety - REACH
  • Design for recycling extracting end value, WEEE
  • Design for maintenance and repair extending
    product life
  • Design for short-life avoids redundancy due to
    technological advancement

7
The role of design why is it important?
  • we dont design things we just make stuff
  • 80 of the cost of a product is set at the design
    stage
  • 93 of production materials are never used in the
    final product
  • 80 of products are discarded after a single use
  • Design decisions will affect the manufacture, use
    and disposal phases of a product
  • Design says a lot about your product/company, and
    increasingly is a short-hand way of saying a lot
    about the buyer!

8
A product is a symbol of a companys
capabilities. It is a result of all the decisions
made before, during and after the design phase
9
Increasingly the environmental performance of
products will also say something about the
companies that make them
10
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11
Packaging
  • Started off as a way to just get things home.
  • Now does many things - protects the product,
    advertising, information provision, shelf
    display, transit packaging, storage.
  • We have been very tolerant of over-packaging.
  • No longer. Now a massive issue

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16
  • Packaging is a huge issue for retailers both
    sides of the Atlantic

17
Walmart Scorecard
  • How will the scorecard be weighted?
  • 15 will be based on GHG / CO2 per ton of
    Production
  • 15 will be based on Material Value
  • 15 will be based on Product / Package Ratio
  • 15 will be based on Cube Utilization
  • 10 will be based on Transportation
  • 10 will be based on Recycled Content
  • 10 will be based on Recovery Value
  • 5 will be based on Renewable Energy
  • 5 will be based on Innovation

18
Shelf ready packaging
  • Reduces stacking time
  • Ensures better presentation
  • Costs not born by the retailer
  • Design
  • Process
  • Material
  • Compliance
  • Like it or not - its the future.

19
Packaging (Essential Requirements)
  • Came into force 31 May 1998 (updated 2003, 2004
    and 2006)
  • Packaging volume and weight to maintain necessary
    levels of safety, hygiene and acceptance for the
    packed product and the consumer.
  • Packaging must be recoverable
  • Limits on heavy metal content (hex chrome,
    cadmium, mercury, lead)
  • 600ppm on or after 30th June 1998
  • 250ppm on or after 30th June 1999
  • 100ppm on or after 30th June 2001
  • Applies to packaging components - can not be
    separated by hand or simple mechanical means.
  • Applies to ALL companies regardless of size and
    turnover

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21
Product Design
  • Developing better products
  • Avoiding planned obsolescence
  • Identifying largest environmental impact
  • Raw materials
  • Manufacture
  • Distribution
  • Use
  • Disposal/end of life
  • Designing waste out

22
Planned obsolescence product lifespans
instil in the buyer the desire to own something a
little newer, a little better, a little sooner
than is necessary
23
  • Smaller

Does more
Does everything
Absolute obsolescence
24
Development of the unnecessary?
25
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26
Dont ask..
27
Communication
  • Point-of-sale and communication with the customer
    is essential to explain the environmental
    benefits of products.
  • Not always clear-cut.
  • Bog off BOGOF
  • Communication works two ways - what do your
    customers want and think?

28
Customer perceptions of environment
  • Have the public changed their behaviour?
  • Reality or rhetoric?

29
The public
  • Spending on green and ethical products grew by
    18.1 in 2000/2001
  • Ethical food up 24
  • Organic food up 33
  • Green energy market up 74

30
Household sizes
  • Smaller households
  • In 2001 6.5 million single person households
  • 30 of all households

Germany
UK
Italy
Spain
France
31
Larger families
  • At the same time three is the new two and four
    is the new three.

32
Changes in Brand ValueWho leads? Who follows?
33
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What are you going to do?
37
Thank you
  • mark_at_eco3.co.uk
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