Ten

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Ten Ways to Build SEARCH SKILLS in the Workforce

• Wayne Hodgins, MASIE Learning Fellow
• Eren Rosenfeld, Bank of America
• Julie Clow, Google

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? Search literacy
Six kinds of knowledge skills needed to search
pure engine technique
searchstrategy
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? Search literacy
Six kinds of knowledge skills needed to search
domain knowledge
informationmapping
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? Search literacy
Six kinds of knowledge skills needed to search
assessment
site-specificknowledge
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Six components of expertise
assessment
pure engine technique
domain knowledge
site-specificknowledge
searchstrategy
informationmapping
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Ten Ways to Build SEARCH SKILLS in your
Organization

• 1.  Understand the search skill-gaps for people
  in your organization close greatest gaps.
• 2.  Rather than push information at
  learners during training, post materials and
  teach learners where to find them.
• 3.  Build a New Hire Orientation scavenger hunt
  challengeto teach people how to search your
  intranet.
• 4.  Build a Custom Search Engine for specific
  Learning Programs or domain areas.
• 5.  Where do your internal corporate
  librarians reside? Who owns knowledge management
  and can people work through experts to find and
  access things quickly? When new things get
  created and posted how are they organized and
  indexed? Is anyone paying attention?

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Ten Ways to Build SEARCH SKILLS in your
Organization

• 6.  Consider the time people spend searching
  through their own emails and documents provide
  tools/guidelines to streamline.
• 7.  Look at search logs to understand what people
  are searching on and what they aren't finding
  (searches with 0 results).
• 8.  Do you have an adequate internal search
  engine (e.g. what search tools exist within your
  intranet)?
• 9.  Implement a social bookmarking system so that
  people can share the (important) things they are
  finding. (get people used to accessing
  information from shared sources rather than
  keeping personal files and archives).
• 10. ???

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Custom Search Engines http//www.google.com/cse/

• A CSE provides a tailored (usually more selective
  and focused) search experience for the topic of
  your choice
• Sample uses
• Custom search for your web site
• Group together multiple web sites on a common
  theme

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Finding a custom search engine (CSE)

• http//www.google.com/coop/cse/examples/GooglePick
  s
• Note that the searches can sometimes be a little
  funky

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Alerts http//www.google.com/alerts

• Scan news, groups, web, videos, comprehensive
  and generate emails automatically
• Use in conjunction with advanced search techniques

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Mashups

• http//schoolperformancemaps.com/
• Combines data from multiple sources into single
  view
• To find mashups mashup search

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Video

• Video.google.com
• Youtube.com
• you can find lots more
• Notes
• Lots of junk on the public video sites be
  careful of what you see
• Low quality
• Also lots of faked video. You cant believe
  everything you see either.

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Images

• Images.google.com
• But remember than manysites have their OWN image
  collections. Especiallytrue of newspapers,
  .gov, NASA, universities, libraries, etc.
• Example
• http//www.nasa.gov/multimedia/imagegallery/index.
  html
• Siteusgs.gov in image search

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Books

• Books.google.com
• scanned page images scuba
• Amazon.com search inside this book feature
• Look for Backyard Ballistics
• then potato gun

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Patents

• Google.com/patents
• Usually want to use advanced search here

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Scholar

• For scholarly searches

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Advanced Search Tips Tricks

• When to do an image search?
• When looking for a picture obviously
• But consider it when youre stuck
• Try resume -- but try doing an IMAGE
  search for resume!
• Oneboxes
• definemoa note contrast this with
  define moa
• movies palo alto
• pizza near mountain view
• weather mountain view
• phone number and map keplers menlo park
• ltups tracking numbergt
• Flight numbers (to track a flight) AA102