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California Desert Association of Realtors
November 12, 2009
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• Carolyn Stark
• Executive Director, University of California,
  Riverside Palm Desert Graduate Center / Co-Chair,
  Desert Lyceum / CVEP Executive Committee
• Wes Ahlgren
• Director of Operations, CVEP

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Population Statistics

• 2009 Estimate 417,610
• Growth 2000-2008 39.4
• US Growth Rate 8.7
• Seasonal Population 151,087
• Source Wheelers

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California Realities

• Californias long-term economic prospects are
  fundamentally strong
• California consistently experiences higher costs
  of doing business than other states.

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California Realities

• Unemployment is persistently higher in California
  than in the nation.

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California Realities

• California is a high-cost, high-benefit state.
• California workers, on average, earn 12 percent
  more than the national average.

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California Realities

• However, output per worker in California is 13
  percent above the national average.
• Thus, Californias higher productivity fully
  offsets the higher average wages.

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California Realities

• Californias immediate neighborsNevada, Oregon,
  and Arizonaall pay their workers less and have
  lower output per worker.

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California Realities

• Businesses are not fleeing the state.
• Rhetoric aside, California loses very few jobs to
  other states. Businesses rarely move either out
  of or into California and, on balance, the state
  loses only 11,000 jobs annually as a result of
  relocationthats just 0.06 percent of
  Californias
• 18 million jobs.

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California Realities

• The working-age population is projected to grow
  more than 25 percent between 2010 and 2025 in
  much of inland California
• in California overall, that growth will be 13
  percent.

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Locality Statistics

• 13077 or 46 students qualify for Free/Reduced
  Lunch program
• 21 with HS diploma or GED
• 30 with a college degree
• 11 have less than 9th grade education
• 41,755 (2009 estimated per capita income)
• Claritas 2009

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Coachella Valley Blueprint

• What is it?
• Status
• Deliverables
• Strategy

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Coachella Valley Blueprint

• What is it?
• Status
• Deliverables
• Strategy

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Coachella Valley Blueprint

• Long Term Strategy
• Implementation Plan
• Measureable
• Initial 9 month process
• Living document
• Stakeholder participation

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Deliverables

• Competitive Assessment
• Target Business Analysis
• Marketing Assessment
• Best Practices
• Blueprint Strategy
• Implementation Plan

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Process
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Successful Commonalities

• A commitment to unite for a better community and
  to put aside differences for the common good
• A willingness to accept responsibility for the
  way things are and the way things will be
• The sharing of a common vision for the future
• A proactive action-oriented mindset and a clear
  strategy
• A diverse participatory community leadership
  committed to the future
• The civic capacity and institutional structure
  necessary to successfully implement a changing
  strategy

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Successful Commonalities

• The Coachella Valley
• HAS
• all of these!

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Goal Areas

• Regionalism
• Workforce Excellence
• Quality of Place
• Economic Diversification

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Regionalism

• Establish true regional identity and framework
• Promote greater understanding of regional
  challenges and opportunities
• Better link CV communities to foster regional
  identity
• Build capacity to advocate for issues of
  importance to CV constituencies

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Workforce Excellence

• Develop a competitive labor force
• Optimize primary and secondary education outcomes
• Leverage higher education and workforce
  development

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• Quality of Place
• Enhance standing as destination to live, work
  and visit
• Leverage local partnerships to provide
• effective public services
• Continue to enhance capacity in arts, culture
  and recreation amenities
• Support development of quality housing options
• Ensure sustainable development patterns

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Economic Diversification

• High wage sectors to boost regional wealth and
  increase economic sustainability
• Marketing
• Target sectors
• Data and analysis
• Small business resources
• Business retention and expansion

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Economic Diversification

• High concentrations in cyclical, largely
  low-paying employment sectors risk continued
  instability in the Coachella Valley economy.
• Greater diversification through development of
  high-wage sectors that will boost regional wealth
  and increase economic sustainability.

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Jeff Beckelman, CEO The Palm Springs Desert
Resort Communities Convention and Visitors
Authority
"Attracting new companies to the Coachella Valley
would benefit the tourism industry because it
would enhance our very strong leisure travel
bookings with a stable base of business
travelers."
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Target Industries
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Target Industries

• Creative Arts Design

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Target Industries

• Supply Chain Management Logistics

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Target Industries

• Healthcare Life Sciences

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Target Industries

• Clean Technology Energy

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GOAL Regionalism - promote greater
understanding of regional challenges
and opportunities - Link CV communities
through programs that foster identity and
relationship building - Build the
capacity to advocate for issues of
importance to CV constituencies
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• Goal Workforce Excellence
• Optimize primary and secondary education in the
  valley
• Fully leverage regional higher education
• and workforce development institutions

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• Goal Quality of Place
• - Leverage local and regional partnerships to
  provide effective public services
• Continue to enhance the CVs capacity in arts
  culture and recreation amenities
• Support the development of quality housing
  options
• Ensure that sustainable development patterns are
  supported and enforced

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Regional Example Collier County FL

• Attracted 1 billion in capital
• Added nearly 19,000 jobs in target sectors
• New jobs paid wages 30 higher than County avg.

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Coachella Valley
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Get Involved

• Mentoring
• Goal Area Council
• In-kind support
• Provide internships
• Have a Voice
• Elvis

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Discussion

• About CVEP
• Workforce Excellence Programs
• Career Pathways Initiative
• Pathways to Success
• Coachella Valley Economic Blueprint

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CVEP

• Coachella Valley Economic Partnership
• Regional Economic Development Organization est.
  1994 A CA 501(c)(3)
• All cities, County, tribes, business, utilities
• A public-private partnership with over 100
  private investors

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Mission

• .the Coachella Valley Economic Partnership will
  market, facilitate and provide economic
  information to its clients, investors and
  community for additional economic opportunities
  for all residents and businesses..

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Contact

• www.cvpts.com
• www.cvep.com
• www.smartstudentsgreatjobs.org
• Wesley Ahlgren
• Director of Operations
• 73710 Fred Waring Drive
• Suite 106
• Palm Desert CA
• p   760.340.1575
• f   760.340.9212
• c   619.890.7178
• e   wes_at_cvep.com