Week 5 Employee Communication

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Week 5 Employee Communication

• Any questions about assignment?
• Employee Communication
• Organizational Culture PR activities are
  instrumental in establishing the communication
  culture of an organization.
• Communication Policies (p207) inform of goals,
  mission, plans. Org activities, problems and
  accomplishments. Encourage interaction based on
  experience. Level on negative issues. Encourage
  ongoing interaction. Communicate important
  events, info. Establish culture of innovation and
  creativity, discuss progress and promotion
  strategies.
• 4 realities/reasons for employee communication
• 1.Employees want/crave info, 2.Open Comm
  satisfaction w/ manager, 3. 2-way Communication
  confident problem solvers, 4. Happy employees
  satisfiend employees.
• Special situations
• Unions and collective bargaining (example Boeing)
• Employee Benefits help employees and
  communities understand benefits.
• Objectives of Internal Media
• 1.Understand role in Organization, Clarify
  management policies, Well-being and safety,
  Recognize achievements.

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Employee Communication Examples

• E-mail
• Manager/VP Blogs
• Manuals and booklets
• Newsletter
• Magazine, leaflets, inserts, enclosures
• Intranet
• Printed Speeches
• Video News and electronic media
• Company Meetings
• Department and group offsites
• Continued education and training
• Internal Focus groups and surveys
• Award meetings and parties
• Billboards, posters, message displays, info racks

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Employees preferred info sources

• Immediate supervisor
• Small group meetings
• Top executive
• Annual report
• Employee handbook
• Orientation program
• Reg employee publication
• Bulletin board
• Upward communication programs
• Mass meetings
• Audiovisual programs
• Unions
• Grapevine
• Mass media

Source PR The Profession and Practice. Chapter
10 P 207
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Example Microsoft

• New Employees Orientation, MS 101, Benefits day.
  10-days training, Review training.
• All Employees Benefits package, Micronews
  (weekly), Intranet, e-mail, Quarterly Business
  Updates, Executive Series, Company Meeting,
  Company Picnic, Holiday Party, Microsoft Days,
  Flu Shots, health and wellness, 2 performance
  reviews annually, manager 11s (weekly)
• Executive Staff Quarterly Business Review,
  Executive offsites, 11 with Exces, Regional
  Conferences, Executive visits, Training (manager,
  organization, sales, etc)