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Franchising in Germany- Facts and figures
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• Your speaker
• Rolf G. Kirst
• Board Member
• German Franchise Association
• Deutscher Franchise-Verband e.V.
• Luisenstraße 41, 10117 Berlin
• Tel [phone]
• www.franchiseverband.com

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• Facts of 2006
• 900 franchise-systems
• 51.100 franchisees
• 429.000 employees in franchise-business
• 37,6 billion Euro turnover

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The German franchise-sector is growing constantly.
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Development of the franchise-sector (in percent)
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The German Franchise Association, DFVis the
first address in respect of franchising in
Germany and a community of high-quality-franchisor
s.

• The DFV supports franchisors to improve their
  own business (Workshops, Meetings, Newsletter
  etc.)
• The DFV supports franchisees to start their
  business
• PR to increase the publicity of franchise

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A) Activities of the German Franchise Association

• Quality management forfranchise-systems /
  membersDFV-System-Check (required by German
  Government)
• Special situation Germans are seeking for
  stability and security

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B) Activities of the German Franchise Association

• Internal exchange of information and
  experiences from franchisor to franchisor
• Organisation of workshops and round-tables
• Support in acquiring franchisees

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C) Challenges for international brands by
entering the German market

• to find the right partner for a master licence
• to respect regional peculiarities in Germany
• to get in contact with the most relevant
  strategic
• partners of the franchise sector
• to become a member of the German franchise
• community in order to have access to know-how
  and
• experiences

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DFV Members (extract)
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None of us is as good as all of us. Ray Kroc,
Founder McDonalds
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• Thank you for your attention!

Torben Leif BrodersenManaging Director German
Franchise Association