Strategy is

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Strategy is. A combination of the words
stratos, which meant army (or more correctly an
army spread out over the ground), and agein,
meaning to lead. Greek Language (6th century
BC) ..the great work of the organization. In
situations of life or death, it is the Tao of
survival or extinction. Sun Tzu (5th century
BC) the determination of the long-run goals
and objectives of an enterprise, and the adoption
of courses of action and the allocation of
resources necessary for carrying out these
goals. Alfred Chandler (1962) the plan
enabling a company to gain, as efficiently as
possible, a sustainable edge over its
competitors. Kenichi Ohmae (1983) .a pattern
of resource allocation that enables firms to
maintain or improve their performance Jay
Barney (1997) a firms theory about how to
gain competitive advantages P. Drucker
(1994) .a pattern of behaviour that emerges
over time. Henry Mintzberg (1987)
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