A1258690470eKGiY

1

Bezeq, the Israeli telecom and B2B
Bezeqs management decided to enter the
e-commerce arena
and specialize in B2B.
A strategic team was formed reporting to the CEO
by may1999.
The team researched and visited B2B sites around
the globe!
Bezeqs board approved the business plan and
entry strategy
by jan. 2000.
2

Who is Bezeq-Zahav
Bezeq Zahavs ownership
.Bezeq 49
.Malam of the zeevi group 46
.ATT 5
.Established in 1992
140 employees.
.Over 15,000 business customers
3
Where was Bezeq-Zahav before The Ring

.Holds over 70 of the EDI market in Israel
Specialize in connectivity projects for trade
partners and
business communities.
First few B2B pilots operational from Q3,2000.
Content provider for the financial markets, Lexis
Nexis,
Registrar of companies etc.
ISP and content ASP.
4
Why was Bezeq-Zahav chosen to implement The Ring

.Top grade 24 by 7 customer support
.World class operations, communications and
security
.Leader of previous generation of B2B - EDI and
messaging
.Relevant customer base
5

The Israeli challenge
.First and formost - the Hebrew support
.Size and pricing models for the Israeli market
.Barries of entry
.Good morning e-commerce, or B2B 101
6

The Israeli challenge - Hebrew
Right to left, different abc , mixed latin,
hebrew and numbers,
DB search and many more hardships.
One time is easy - future version is a must.
Aim to the world but start locally.
Allow local trade and international at the same
time.
7

The Israeli challenge - size matters
ASP for all
Monthly charge.
Share the risk with the customers.
Service enabler not a partner.
Real Value Added Services.
Frame VS. dynamic trade.
8
The Israeli challenge - its not all or nothing

Follow business processes all the way through.
Catalog Factory on the critical path.
End to End is the only way for the service
provider.
To 4 months of implementation - show results.
Prove ROI - what is saved.
9

The Israeli challenge - B2B 101
Good morning e - commerce.
Business partners involvement
System integrators.
Value added services (financial, logistic, etc).
Strategic planning.
Other market place world - wide.
Organizational buy - in.