DISTRIBUTION MANAGEMENT

1
DISTRIBUTION MANAGEMENT

• COURSE OVERVIEW AND INTRODUCTION TO MARKETING
  CHANNELS

2
AGENDA

• COURSE OVERVIEW
• INSTRUCTOR
• MEETINGS
• ACCESS
• READINGS
• OBJECTIVES
• CONDUCT AND GRADING

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AGENDA

• INTRODUCTION
• CONCEPTS
• DEFINITION
• WHY EXIST AND CHANGE
• WHAT THEY DO
• WHO BELONGS
• IMPORTANCE

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OVERVIEW INSTRUCTOR

• KEVIN BOBERG
• OFFICE
• BC 131
• (505) 646 1334/(505) 646 1434
• kboberg_at_nmsu.edu

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OVERVIEW INSTRUCTOR

• Office Hours
• 1015 a.m. - 1130 a.m.
• 0400 p.m. - 0545 p.m.
• Tuesday, Thursday
• Others by appointment

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OVERVIEW MEETINGS

• On campus access
• 0855 1010 a.m.
• BC 103
• Tuesday, Thursday
• Off campus access
• cbae.nmsu.edu/kboberg

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OVERVIEW READINGS

• Anne T. Coughlan, et. al, Channel Management,
  Sixth Edition Upper Saddle River, NJ Prentice
  Hall 2001.

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OVERVIEW READINGS

• NMSU Library on-line
• ProQuest Direct
• Lexis-Nexis Academic Universe

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OVERVIEW CONDUCT

• On-line syllabus for
• Chapter outlines
• Slide presentations
• Weekly assignments
• Course updates

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OVERVIEW GRADING

• ExamsThere will be three (3) non-cumulative
  exams throughout the semester. The exams will be
  scored on a one hundred (100) point basis and
  will, in total, determine one-half (1/2) of your
  final course grade.

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OVERVIEW GRADING

• ExamsExams 1 and 2 will be on the Thursday of
  the week indicated on the tentative class
  schedule. Exam 3 will be scheduled according to
  University guidelines.

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OVERVIEW GRADING

• Exams
• Exam 1 Thursday, February 13
• Exam 2 Thursday, March 20
• Exam 3 Tuesday, May 6

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OVERVIEW GRADING

• Topic AssignmentsThere will be up to twelve (12)
  topic assignments due throughout the semester.
  The assignments will be scored in a one hundred
  (100) basis and, in total, will determine
  one-half (1/2) of your final course grade.

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OVERVIEW GRADING

• Topic AssignmentsOnly the ten (10) highest topic
  assignments scores will be used in determining
  your final course grade.

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OVERVIEW GRADING

• Topic AssignmentsAny topic assignment missed
  entirely and, or not turned in on the date due
  will be recorded as a zero (0) and automatically
  included as one of the ten (10) topic assignments
  used in determining your final course grade.

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OVERVIEW GRADDING

• Topic AssignmentsTopic Assignments must be
  submitted as an attachment to e-mail.

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INTRODUCTION TO MARKETING CHANNELS

• Definition
• Interdependent
• Organizations
• Process
• Available
• Use

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OVERVIEW WHY EXIST?

• Demand Side Factors
• Facilitation of Search
• Adjustment of Assortment
• Sort
• Accumulate
• Allocate
• Assort

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OVERVIEW WHY EXIST?

• Supply Side Factors
• Routinization
• Rationalization

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OVERVIEW WORK

• Physical
• Ownership
• Promote
• Negotiate
• Risk
• Order
• Pay

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OVERVIEW WHO

• Vendors
• Manufacturers
• Intermediaries
• Wholesale
• Retail
• Others
• End Users

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OVERVIEW IMPORTANCE

• Proprietary asset
• Sustainable competitive advantage
• Money