International Business Strategy

1
International Business Strategy

• Sony Regeneration (A)

2
Sony Regeneration

• Summarize
• What type of organization does Sonys early years
  reflect
• Entrepreneurial
• Innovative (Adhocracy)
• Machine
• Professional

3
Sony How Entrepreneurs Craft

• In Amar Bhides article How Entrepreneurs Craft
  Strategies that Work, he mentions the following
  three general guidelines. How does Sony perform
  in on theses guidelines in the early years?
• Screen opportunities quickly to weed out
  unpromising ventures.
• What was the basis of Sonys competition
  Proprietary Assets or Hustle
• What external changes provided the company
  leverage

4
Sony How Entrepreneurs Craft

• In Amar Bhides article How Entrepreneurs Craft
  Strategies that Work, he mentions the following
  three general guidelines. How does Sony perform
  in on theses guidelines in the early years?
• Analyze ideas parsimoniously. Focus on a few
  important ideas.

5
Sony How Entrepreneurs Craft

• In Amar Bhides article How Entrepreneurs Craft
  Strategies that Work, he mentions the following
  three general guidelines. How does Sony perform
  in on theses guidelines in the early years?
• Integrate action and analysis. Dont wait for
  all the answers, and be ready to change.

6
Sony Tolerance for Failure

• What is Sonys tolerance for failure?
• Has this tolerance been successful for them or
  not? Why?

7
Personnel Management

• What are key features of Sonys personnel
  management strategy?
• Have these been successful for them?

8
Sony Organizational Structure

• Looking at the diagram on page 346 and from what
  you have read in the text, what is Sonys current
  organizational structure type.
• How will this work in terms of meeting its
  current challenges?

9
Sony Center of Gravity

• What center of gravity does Sony operate out of.
• What success has it had at that center of gravity
  in the early years?
• What are the key strategies that have made Sony
  successful at this center of gravity.

10
Sony Center of Gravity

• What center of gravity are the following
  business
• Sony Music
• Sony Movies
• Insurance and financial businesses
• Using the center of gravity concepts, what do you
  predict will be the success of these business
  units.

11
Sony - Whitespaces

• How does the Sony case demonstrate managing in
  the whitespaces in the following areas
• Establishing legitimacy
• Mobilizing resources
• Building momentum
• Measuring results
• Moving to blackspace

12
Sonys Recent Performance

• In your opinion, what are the key issues that
  have caused Sony to have poor performance in the
  later years of this case.