Why Is SEO Important for Small Business?

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Why Is SEO Important for Small Business?
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• SEO (Search Engine Optimization) can offer a lot
  of benefits for small businesses. It is not an
  overstatement when you hear SEO experts say that
  businesses that dont practice SEO are in a more
  unfavorable situation than companies who invest
  in search engine marketing.
• As a small business owner, most of the time you
  must feel like the jack of all trades. You are
  responsible for managing finance, overseeing
  staff and marketing your company to grow your
  business. With the realm of responsibilities you
  manage on a daily basis, we are sure that SEO
  will not be on your priority radar.

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• According to Statistica, 56 of the global
  population used the internet in 2019. This number
  is huge and the chances of your target audience
  being in that percentage are also high.
• Well-managed SEO activities can have a
  long-lasting impact by growing the revenue of
  your business and influence the online visibility
  of your business on a positive note.
• So lets dive in and find out everything you need
  to know about small business SEO. If you like to
  speak with one of ColorWhistles search engine
  marketing experts, you can reach us at 1
  919-234-5140

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Why Is SEO Important for Small Business?
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• SEO is important for small businesses because it
  helps to generate traffic!
• The number of leads and revenue you can generate
  from that traffic depends on a few things like,
• Your products or services (recurring or one-time
  revenue)
• Your infrastructure (will your business be able
  to scale?)
• Your target customer (local or international)

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Here are some of the major benefits of SEO for
small businesses,
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Helps to create a user-friendly website

• SEO is not only about search engines, but the
  majority of the focus is also on the users. If
  your users are happy, search engines will also be
  happy.
• Following good on-page SEO techniques will
  improve the user-friendliness of your website.

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Improves brand recognition

• SEO will make your website easily accessible to
  search engines and appealing to the users.
• This, in turn, will improve the organic traffic
  to your website and elevate the brand recognition
  of your company

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Improves your conversion rate

• Most people unconsciously trust search engines.
  So, if you employ top-notch SEO services, your
  website will pop-up frequently when they
  research. Before you know it, they will visit
  your website.

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Get proper customer insights

• SEO will help to get valuable information about
  your customers like what keywords they used to
  find your website, their location, the days and
  times they are most active, time spent on a page.
  
• This will help you to make strategies based on
  facts rather than educated guesses.

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Bypass competition

• SEO will help your small business to tackle stiff
  competition that may affect your business.
• If you have a better-optimized site than your
  competitors, it will help you move up in the
  ranking ladder of search engines.

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How Can Small Businesses Take Advantage of the
SEO Benefits?
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• To optimize your whole website for search
  engines, here are some of the basic tips you can
  follow,

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Add keywords in the areas where they matter
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• You can do proper keyword research and add them
  in the site title, domain name, description,
  tagline, keywords, blog categories, page titles,
  and page content etc. Dont overuse or overstuff
  keywords

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Give proper internal links
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• Internal links help search engines to index and
  understand all the pages on your website. If it
  is used correctly, they will help to improve the
  page authority of all the important pages.

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Improve page load time
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• Music players, large images, flash graphics, and
  unnecessary WordPress plugins can slow down your
  website. So try to remove them. If you still have
  no luck, you can also get speed optimization
  services to increase website speed

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Use proper external links
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• It is not enough if you give internal links to
  your website. You have to give proper outbound
  links too. Do it moderately as each outbound link
  is a vote for another site. If you do it properly
  and people click on the links, it tells search
  engines that you are a trusted authority in that
  particular topic

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Update your website frequently


















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• Sites that have dynamic content has a big chance
  of getting a good ranking on search engines than
  with those that have static content. Thats why
  blogs and directories always do well on search
  engines

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Index your website in search engines
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• A lot of search engines will automatically index
  your content, but its not wise to count on it.
  You have to make sure that search engines like
  Google, Bing, and Yahoo are crawling your site
  properly.

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Write great content
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• None of the above tips matter if you dont write
  good content. Without good content, no one can
  carry on proper SEO activities. Good content
  communicates your message, educates readers and
  influence readers to purchase your product or
  service. You can also apply the latest content
  marketing trends into your content strategy to
  stay relevant.

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Read real-time examples
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• Read a lot of interesting SEO case studies that
  have realistic scenarios.
• It will introduce you to reading appropriate
  strategies and may help you with your current
  situation or push you to try something new.

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Concentrate on local SEO
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• Practically any type of business can take
  advantage of local SEO. Some of the benefits of
  local SEO include improved online and Google Maps
  visibility, increased local pack prominence and
  consumer trust.
• By improving local SEO, you can encourage
  customers who are interested in what you have to
  sell to find your business.

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Website redesign
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• Your website is the center of the digital
  marketing world and the largest source of
  traffic. If you have a website, do consider
  redesigning it as it will provide you with a
  fresh start.
• A redesign can improve your website design and
  also enhance page speed, navigation, internal
  linking, breadcrumb navigation, and more.
• If you work with an agency like ColorWhistle that
  specializes in SEO website redesign, you can
  definitely count on getting an SEO friendly
  website.

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Frequently Asked Questions About Small Business
SEO Services
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• Here are some of the common questions that our
  readers have frequently asked us.
• We have tried to answer them in the best possible
  way.

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Is SEO really important for small businesses?
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• Its natural to wonder if investing in your
  websites SEO is really important. Every website
  has different needs. No matter the industry or
  competition, SEO is important for every small
  business.
• For example, if you have an online hand-made
  jewelry store, trying to rank for the keyword
  jewelry is going to be a costly affair when
  compared to targeting innovative childrens
  jewelry.
• This is because the competition for the 1st
  keyword is heavy. So it will take more to get to
  a good position in the search results.

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• You cannot control factors like Search Engine
  algorithms, but you can control the way you do
  SEO.
• So, if this can have an impact on your website
  traffic, sales, leads, conversion and ranking why
  shouldnt you give it a try?

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Should I stop investing in SEO once my website
becomes successful?
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• SEO is constantly changing. The SEO trends of
  2020 may not be there in 2021. Moreover, your
  competitors will always try to outperform you.
• So unless you keep up your optimization work on a
  regular basis, your success will have a short
  life.

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How do I find a trusted SEO partner for my small
business?
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• Since SEO is a constant change and there are a
  lot of technical complications circling around
  it, you need to find a trusted SEO partner who
  can fully understand your business.
• We would suggest you ask the right questions to
  the SEO agency before you hire them. Also,
  examine key factors like past performance, area
  of expertise and pricing.

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Choose ColorWhistle as Your Trusted Small
Business SEO Partner
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• If you are looking for a professional SEO company
  to help you get a good search engine ranking, why
  dont you contact ColorWhistle? 100 satisfied
  clients are happy with our search engine
  optimization skills.
• We have helped many small businesses like yours
  to succeed in the online world.
• Well be happy to clarify any of your queries on
  how our team can help to improve your sites
  visibility on search engines. Feel free to
  contact us anytime.

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• Are you ready to optimize your website or do an
  SEO website redesign?
• You can call us anytime 1 919-234-5140.
• Wed be happy to tackle all your SEO challenges
  and help you climb the top!