Providing Total Asset Visibility in Real Time

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Providing Total Asset Visibility in Real Time

• Jones, LaKisha
• Miller, Dan
• Prashar, Amit

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Introduction

• The decision under analysis is whether or not
  Inteligistics, a local company, should go to
  market with an innovative product.
• The product would help efficiently manage and
  allocate space and effortlessly track, identify,
  record, and distribute shipments in real time.

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Alternatives

• Enter alone
• Enter through alliance

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Strategic Criteria

• Meet market need
• Capture market
• Sustainability

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B CO R

• The Benefits, Costs, Opportunities and Risks
  subnets are broken down into three separate
  subnets representing control criteria
• Economic Subnet
• Social Subnet
• Market Penetration Subnet

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B C

• Benefits
• Economic Profit (short-term and long term),
  projections, availability of funds
• Social Business strength and networking
  partnerships
• Market Penetration introducing the product into
  the marketplace
• Cost
• Economic Initial costs, materials, staffing,
  legal, warehousing, supplies
• Social Acceptability, opportunity costs,
  company culture, competitive trade-offs
• Market Penetration Education, validation,
  research, strategy, technology advancement, and
  diversification

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O R

• Opportunities
• Economic Attracting investors, leveraging
  technology, future expansion
• Social Partners, leadership, networking, growth
• Market Penetration Innovation, competitive
  advantage, diversification
• Risk
• Economic Product lifecycle, value proposition,
  break-even, insufficient demand
• Social Appropriate use of talent, ability to
  mesh
• Market Penetration Substitutes, cost structure,
  competition, advanced technologies, macroeconomic
  factors

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Moving on to the Model

• Synthesize Results
• Sensitivity Reports

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Model
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Synthesis Results
B
C
R
O
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Sensitivity Results
B
O
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Final Results