Scales of Measurement

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Scales of Measurement
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4 Scales of Measurement

• 1) Nominal
• ________ informative
• Numbers that substitute for ______, category
• Represents different KINDS or TYPES
• Example
• 1male 2female

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4 Scales of Measurement

• 2) _________
• Ranking
• Numbers indicate different _________
• Cant determine how much larger one is from
  another
• Example
• Olympic medals (gold, silver, bronze)

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4 Scales of Measurement

• _________
• Numbers indicate different amounts
• There are equal ________ between numbers
• No absolute ______
• Example
• Farenheit scale for temperature 0 degrees
  doesnt represent absence of temperature

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4 Scales of Measurement

• Ratio
• ______ informative
• Absolute zero (complete absence of construct)
• Numbers indicate different amounts ____ there are
  equal distances between the numbers
• Examples
• Height, weight

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Which Scale Do You Utilize?

• Your research _________ may dictate the scale you
  use
• Use the ______ informative scale possible

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Types of Research Questions

• Do the two groups DIFFER on the quality?
• _________
• Does one group have MORE of the quality than the
  other?
• __________

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Types of Research Questions

• HOW MUCH MORE of the quality does one group have
  than the other group?
• _________
• Does one group have more than three TIMES AS MUCH
  of the quality than the other group?
• _________