MARKET RESEARCH: Investigating the Bottled Water Market

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MARKET RESEARCH Investigating the Bottled Water
Market
Photo Courtesy of International Bottled Water
Association
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Steps in the process

• Finding industry overviews
• Determining SIC/NAICS classification codes
• Getting a picture of the industry competitors
• Finding market research reports and statistics
  consumer demographics

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Finding an industry overview

• SIC/NAICS Classification Codes
• Business Company Resource Center database
• Gives industry overviews and selected market
  research
• Analysts reports selected from Investext
• Rankings
• Articles in trade journals
• Standard Poors Industry Surveys (Print)
• Current on Index Shelves
• Back issues at HC 106.6/.S74

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Finding market research reports stats

• Euromonitors Market Research Reports
• Marketresearch.com Findex (Ref/HF 5415.2/.F55)
  for
• Market Share Reporter (Index Shelf)
• Business Rankings Annual (Index Shelf)
• Industry publications for statistics
• Beverage World Databank (Ref/HD
  9348/.U5/B65/2002)
• Beverage Industry statistical issue
• Search through Factiva ABI BCRC
• Bottled water AND stat

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Finding demographics

• U.S. Census Bureau Statistical Abstract
  American Factfinder
• Print publications
• Demographics USA (Index Shelf)
• Survey of Buying Power (Index Shelf)
• MediaMark Research (Ref HF5415.3/.M43/1996)
• SRDS Lifestyle Market Analyst (Index Shelf)
• Articles search
• Search through Factiva ABI BCRC
• Bottled water AND (demographic or consumer)
• Industry associations
• Gales Encyclopedia of Associations database or
  Google