Telecommunication

1
Telecommunication Wireless Voice Chris
Filosa Robert Stouse Guido Bernath
2
How do they make money?

• Service Portfolio
• Wireless Voice, Data and Paging
• Caller ID, Voice Mail, Numeric paging
• Products
• Phones (manufactured by third party companies)
• Revenue and Customers
• GTE (1998)
• Revenue was 2700 million, 4.8 million customers
• Nextel (1997)
• Revenue was 738 million, 1.3 million customers

3
What marketing and brand strategies are they
using?

• Advanced technology
• Wireless digital network
• Familys lifestyle
• Promotes communication / family members
• Customized Service plans
• One Rate California Plan
• Traditional Service Plan

4
Relationships / Alliances

• Earthlink and Sprint
• 2 Savings Internet Access/ Long Distance
• EVE and Cellular One
• Domestic Violence Prevention
• GTE and NCAA
• Official Telecomm Consultant

5
Using The Internet

• Answer Questions Online
• Direct You to the Nearest Store
• Advertisements and Name Recognition
• Order Products and Services
• Company History and Mission Statements
• Opportunities for Other Benefits
• Alliances/ Partnerships
• Sprint and Northwest Airlines

6
Management Issues

• Enhance Electronic Commerce Offerings
• Clearly Differentiate Product/Service
• Offer Integrated Telecom Solution