Telecommunication - PowerPoint PPT Presentation

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Title:

Telecommunication

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Caller ID, Voice Mail, Numeric paging. Products. Phones (manufactured by third party companies) ... Revenue was $2700 million, 4.8 million customers. Nextel (1997) ... – PowerPoint PPT presentation

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Title: Telecommunication


1
Telecommunication Wireless Voice Chris
Filosa Robert Stouse Guido Bernath
2
How do they make money?
  • Service Portfolio
  • Wireless Voice, Data and Paging
  • Caller ID, Voice Mail, Numeric paging
  • Products
  • Phones (manufactured by third party companies)
  • Revenue and Customers
  • GTE (1998)
  • Revenue was 2700 million, 4.8 million customers
  • Nextel (1997)
  • Revenue was 738 million, 1.3 million customers

3
What marketing and brand strategies are they
using?
  • Advanced technology
  • Wireless digital network
  • Familys lifestyle
  • Promotes communication / family members
  • Customized Service plans
  • One Rate California Plan
  • Traditional Service Plan

4
Relationships / Alliances
  • Earthlink and Sprint
  • 2 Savings Internet Access/ Long Distance
  • EVE and Cellular One
  • Domestic Violence Prevention
  • GTE and NCAA
  • Official Telecomm Consultant

5
Using The Internet
  • Answer Questions Online
  • Direct You to the Nearest Store
  • Advertisements and Name Recognition
  • Order Products and Services
  • Company History and Mission Statements
  • Opportunities for Other Benefits
  • Alliances/ Partnerships
  • Sprint and Northwest Airlines

6
Management Issues
  • Enhance Electronic Commerce Offerings
  • Clearly Differentiate Product/Service
  • Offer Integrated Telecom Solution
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