Dorris and John Alred

1
Dorris and John Alred Lake and Bay
Publications Publishers of The Lake and Bay
Log and The South Shore Log
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Who Are We?
Lake Bay Log 8,000 circ.
South Shore Log 8,500 circ.
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Where Did We Come From?
The Forest Log 1974-94 The Village Log
(Us) 1995-2001
CLF Paper 1973-74
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What Do We Do?

• NEWS
• Clubs, Churches, Schools
• Comm. Associations
• Cities
• Kids/Parents/Grands
• General Reporting

• PRODUCTION
• Layout
• Ads
• Printing

• DISTRIBUTION
• Direct Mailer
• Post Office

• BUSINESS
• Billing
• Tracking Collection

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News

• THEN
• Pick-up at City Hall
• Handwritten
• Dot matrix print-out
• Occasional laser, disk, or e-mail

• NOW
• 75 e-mail or electronic
• Laser prints
• Digital media

Working our contacts and general reporting still
distinguishes our papers.
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Production

• THEN
• Print-outs cut and pasted.
• Camera-ready ads
• Film printing

• NOW
• Electronic paste-up
• Digital ads
• Digital printing

Currently, we use MS Publisher for production
with MS Word and an Epson scanner for support. We
are moving to Adobe Pagemaker and Photoshop.
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Distribution

• THEN
• Thrown

• NOW
• Direct mailed

A database of addresses is constructed for each
paper (update quarterly). Each paper is labeled
and delivered to the respective Post Office.
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Business

• Quick Books for Invoicing
• MS Excel for Ad Tracking and Collection
• Paper, Paper, Paper!

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Successes and Pitfalls

• New and continued customers
• Reader Feedback
• Break-even Philosophy
• Mistakes/Lost Customers/Lost Ads

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Our Future

• Web Sites
• Electronic Transfer to Printer (but paper
  proof)!
• Networking home computers
• Bigger and Better Papers