SMG presents: SUZUKI MOBILE January, 2006

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SMG presents SUZUKI MOBILEJanuary, 2006

• The Connection between Suzuki and
• the Action Sports Community

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Suzuki Mobile Synopsis

• Suzuki Mobile is a digitally broadcast, wireless
  and broadband community for the distribution of
  action/extreme sports, youth culture and
  lifestyle programming, products and information
• Suzuki Mobile is an Action Sports community
  delivering daily, high quality, timely and
  topical programming to the hard to reach
  predominantly male 12-34 year old demographic
  simultaneously thru Cell Phones and the Internet
• Suzuki Mobile produces 30 seconds to 1 hour long
  Action Sports programs video screensavers video
  ringers wallpaper voiceringers, screensavers
  and other wireless content
• Suzuki Mobile enables registered members to send
  and receive mobile updates providing community
  applications that encourage users to create
  profiles, search for other users, join interest
  based groups, and register for content delivery
• Suzuki Mobile connects Suzuki Corporate and its
  dealers to the Action Sports Community providing
  advertising, sponsorship, promotions, and
  connectivity to its community database
• Suzuki Mobile is a transactional community and
  generates revenues through Media Sales,
  Advertising, Sponsorship, and Pass-thru
  Commissions on our database and partner
  merchandise sales

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Suzuki MobileStrategy

• Suzuki Mobile produces exclusive, first-run High
  Definition Action Sports programming to reach
  core viewers with fresh, constantly evolving
  material that embodies its active lifestyle brand
  identity, thus, creating a unique medium for
  targeting this hard-to-reach demographic
• Suzuki Mobile will launch with daily programs,
  refreshing bi-weekly and imbedded with 1000s of
  Action Sports industry products linked to Suzuki
  Mobile s transactional backbones
• Cross Promote Suzuki Mobile wireless broadcasts
  thru Mobile,, Television and Internet partners
• Connect the Action Sports Community to Suzuki and
  connect Suzuki and their dealers to the Action
  Sports Community.

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Suzuki Mobile We Are What We Sell

• MASTER PLAN
• Suzuki Mobile integrates itself into the very
  fabric of the core action sports industry it
  represents by sponsoring unique action sports
  athletes, Signature Multi-Sport events and
  industry wide promotions. In turn, Suzuki
  Mobile will have non-exclusive broadcast and
  wireless product distribution agreements with
  Action Sport industry brands who also supply
  talent, assets and digital content
• POSITIONING
• Suzuki Mobile aims to be the coolest, edgiest
  mobile channel where you get the best action
  sports from the coolest athletes and get to buy
  the same stuff and Suzuki cars they use
• MANAGEMENT
• Suzuki Mobile is comprised of seasoned
  professionals with extensive senior management
  experience at world class media companies and a
  core group of action sports producers with
  thorough knowledge of their sports.

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Suzuki MobileProgramming Advantage

• PROGRAMMING ADVANTAGE
• OUR COMPETITION
• Honda, Jeep and Chrysler have successfully
  presented marketing programs in the action sports
  community with static, commercial and promotional
  campaigns. These programs rely heavily on static
  advertisements and all of the above have little
  traction in the core industries that they feed
  upon.
• Suzuki Mobile CONTENT IS FIRST RUN
• Suzuki Mobile producers are What They Sell and
  are constantly in the field capturing current,
  High Definition content that is shot for 3rd
  Screen delivery. With close to camera, pass by
  and full frame images, Suzuki Mobiles exclusive
  up close and personal content gives viewers a
  better mobile viewing experience and programs
  that speak to all levels of enthusiasts.
• Suzuki Mobile CONTENT IS FRESH
• By focusing its own cameras on current, topical
  and timely content from today's action sports
  opinion leaders, athletes, movers and shakers,
  Suzuki Mobile programming sets itself apart from
  its aggregating counterparts
• Suzuki Mobile CONTENT IS FILLED WITH AVAILABLE
  PRODUCTS
• Suzuki Mobile further differentiates itself by
  integrating Suzuki vehicles with relative and
  meaningful products from the action sports
  industry into fresh real-lifestyle programming
  and makes them available to purchase direct
  through broadcast and carrier transaction.

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Suzuki MobileChannels

• DAILY PROGRAMMING
• Multi-Sport Medley
• This program features high-action Best of clips
  of core action sports edited to emerging hip-hop
  and rock music. Clips range in length from 30
  seconds to 3 minutes
• Whos Hot
• The hottest athletes of action sports are
  delivered to your phone with brilliant action and
  up close and personal interviews. Clips range in
  length from 30 seconds to 3 minutes
• Core Sports
• These programs feature shows from each of the
  core action sports
• Surf Skate Snow Wake BMX Moto X
• Core Sport clips range in length from 30
  seconds to 3 minutes
• Trick Tips
• These programs feature signature trick tips from
  high profile athletes that give consumers unique
  insights on specific tricks. Clips range in
  length from 30 seconds to 1.5 minutes
• How To
• These programs feature step by step instructions
  from leading action sports athletes that give
  consumers thorough explanations of maneuvers and
  tricks. Clips range in length from 14 seconds to
  1.5 minutes
• Weekly Show
• 52 weeks a year Suzuki Mobile delivers a fresh 15
  minute action and music program featuring the
  hottest athletes in the surf, skate, snow, wake,
  bmx and motocross industries.

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Suzuki MobileAdvertising Strategy

• The Suzuki Mobile design team is constantly
  developing marketing materials that promote the
  uniqueness of its
• Ambassador Team and wireless media products.
• PRINT CAMPAIGNS
• Action Sports Periodicals
• Surfing Magazine (Circ. 502,337) TWS
  Snowboarding Magazine (Circ. 749,080)
• Wakeboarding Magazine (Circ. 43,700) TWS
  Business (Circ. 17,700)
• TWS Skateboarding Magazine (Circ. 994,483) Ride
  BMX Magazine (Circ. 310,000)
• Racer X Motocross Magazine (Circ. 71,346)
• Non-Endemic Magazines
• Mobile Magazine Teen Vogue
• Cosmo Girl Hook-Up
• Wired
• Online Advertising
• Suzuki Mobile will work with all endemic sponsor
  partners to expose our content on their websites
  and physical media
• properties. We will trade out our rss feeds and
  promotional video content to barter for online
  banner advertising space. We

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Suzuki Mobile Event Sponsorship

• Suzuki Mobile supports grass roots and
  professional events with sponsorship dollars and
• infrastructure support. Suzuki Mobile banners
  will be displayed at all events and free
• wallpaper promotional cards will be distributed
  to event attendees. In 2006 Suzuki Mobile
• will sponsor the following events
• The United States of America Snowboarding
  Association
• 400 events held at over 80 USA mountain resorts
• The Damn Am Skateboarding Tour
• East and West Coast Amateur Championships
• The National Scholastic Surfing Association
• 8 Regional Conference Championships
• The Mid Atlantic Wakeboarding Series
• 25 Amateur Events
• The United States Surfing Association
• 17 Regional Surfing event series
• Suzuki Mobile has created a unique event
  marketing strategy wherein they host signature
  Multi-
• Sport events for athletes as well as Industry
  specific Gatherings that attract riders and
  companies from
• all regions of the Action Sports marketplace.
  The Suzuki Mobile Multi-Sport series will feature
  

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Suzuki MobileTrade Shows

• Suzuki Mobile will display its unique image and
  offerings within a
• digitally projected trade booth environment that
  embodies its active
• lifestyle.
• This 20 X 40 booth includes a walk thru tunnel
  with 180 degree
• projected action sport images and individual
  screening stands where
• customers can view, download and opt in to Suzuki
  Mobile
• wireless communities.
• 2006 Trade Shows Include
• SIA Trade Show Las Vegas
• ASR Trade Show California and Florida

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Sponsored Athletes

• Suzuki Mobile contracted A Team athletes could
  include
• Surfing
• Chris Ward Freerider - Rated 5th Most Exposed TWS
  Jan 06
• Titus Kinimaka Surfing Legend and Competitive Big
  Wave Surfer
• Josh Sleigh Aerial Surfing Pioneer and Expression
  Tour Champion
• Skateboarding
• Marc Johnson Street Skater Rated 14th Most
  Exposed TWS Nov 05
• Justin Blake 14 Year old Phenom 1st Place
  California Amateur
• Snowboarding
• Andy Finch 04 US Grand Prix Champion Nine 1st
  Places since 04
• Tyler Flanagan 14 yr old Phenom Three 1st Place
  Finishes in 04
• Wakeboarding
• Parks Bonifay 5 Time World Wakeboard Champion
• Shane Bonifay Highly exposed Wakeboarder and 05
  Railslide Champ
• BMX
• Stephen Murray X-Games Gravity Games Gold
  Medals 1st dbl backflip
• Moto-X
• Kenny Bartram 05 Gravity Games, MT Dew and IFMA
  World Champ

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Suzuki Mobile Advertising

• Suzuki Mobile targeted advertising services range
  from
• embedded-in-content to L-Bar ads, to stand-alone
  broadcast
• commercials. Suzuki Mobile advertising campaigns
  are designed
• to help clients acquire customers, transact
  business and build
• brand awareness.
• Ads deliverable to all Suzuki Mobile cellular and
  online networks
• Ads can be targeted to specific audiences
• Cellular and Online Ads can be forwarded to
  friends family
• Ads can include a unique tracking code
• Ads can include phone number for call-back
• Campaign tracking and reporting
• All subscribers are Double Opt-in

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Suzuki Mobile Commercials

• The Suzuki Mobile commercial campaigns will focus
  on programs
• frequented by our target consumers and deliver
  memorable and
• meaningful, eye catching, high-action content and
  brand messages.
• Commercial Placements
• ESPN X Games
• NBC- Gravity Games and Dew Games
• Fuel Network
• FOX Sports 54321
• MTV
• VH1
• FUSE

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Suzuki Mobile Advertising becomes the answer for
Youth Marketers

• Marriage
• The Suzuki Brands??Action Sports Industry
• Transactional Content??Distribution channels
• Vertically integrated company
• Connection/relation to core/hip industry
• Experience
• Core, yet professional enough for Corporate
  clients

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About Us

• Strategic Media Group has teamed up with Mobile
  Media Now
• We produce and license and clear digital
  content for wireless and broadband delivery.
  Suzuki Mobiles success will benefit from the
  creative vision and the Managerial and Wireless
  industry expertise of SMG MMN. Collectively, we
  provide Suzuki Mobile with a diligent,
  intelligent savvy team of experienced managers
  dedicated to the success of the Suzuki Mobile
  program.
• As a developer and publisher of mobile
  entertainment applications, MMN provides
  extensive industry contacts and invaluable
  wireless business development expertise.
• With award winning film makers and innovators of
  Action Sport Events, MMN provides a unique mix of
  management, marketing and media expertise.
• Rafelson Media provides Suzuki with solid
  networks and insight into the media and music
  industry and a vast history in entertainment
  marketing and sales. RM Records offers all of the
  music related components to help Suzuki grow
  appeal, positioning and market share.
• SMG and MMN are uniquely positioned to deliver
  turn-key in-house wireless field production, post
  production and management support for Suzuki
  Mobile
• SMG, RMR, MMN and Suzuki Mobile is supported by
  Zingy, a full service wireless application and
  carrier connectivity provider.