C H I L E

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C H I L EAll Ways Surprising Carolina
OrdoñezNorth American DepartmentProchile 14th
of January 2009
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1.- Chile Location 2.- History of Chilean
Wine 3.- Main Exports Wine Exports 4.- Wine
Promotion - Trade Shows 5.- Foreign viticulture
investment in Chile 6.- Strengths of the
Industry vis-à-vis the world market 7.- Carménère
Variety
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CHILE
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Demographics

• Total population 16 million
• 1/3 live in Santiago (The capital of Chile)

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CHILE

It is located in the Southwest part of South
America, extending into the Antarctic Continent
and reaching to Easter Island in the
Polynesia.
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Conditions of the Topography
Chiles relief has three dominant
characteristics The Andes Mountains The
Coastal Mountains Central Valley
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The Atacama Desert The driest in the world, in
the North
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About every 10 years, the desert blooms
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• Glaciers and the South Pole in the South

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And the Pacific Ocean to the West
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Easter Island is the most remote place on Earth.
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• The majestic, snow capped Andes Mountain Range
  to the East

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1.- Chile Location 2.- History of Chilean
Wine 3.- Main Exports Wine Exports 4.- Wine
Promotion - Trade Shows 5.- Foreign viticulture
investment in Chile 6.- Strengths of the
Industry vis-à-vis the world market 7.- Carménère
Variety
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History
Francisco de Carabantes pioneered the
introduction of grapevines in Chile in
1548. The first wine produced in Chile was in
1550 (in very small quantities). Francisco de
Aguirre is considered the first real producer of
wines in large quantities, in 1556 in Copiapó
(located 800 Km north of Santiago).
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Juan Jufré is considered the first producer of
wines of the central zone of Chile, where the
Cousiño Macul Winery is located today in Santiago
(Circa 1557). The official birth of the
Chilean wine is defined in a document signed in
Santiago on March 9, 1555, called Birth
Certificate of the Chilean Wine. During the
XVII and XVIII centuries the Chilean wines were
exported to all the countries of South America,
besides Mexico.
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In 1850 Nourrichet and Ochagavía introduced the
first noble grapevines from Europe (Cabernet
Sauvignon, Merlot, Sauvignon Blanc) followed by
numerous viticulturists whose fortunes came from
gold, silver and nitrate from Chile. As a
consequence of the phylloxeric crisis, around
1870 at least 15 French oenologists arrived to
Chile, some of them were Joseph Bertrand, Martin
Percheux, Germán Bachelet, Alfred Gabaroche,
Pierre Durand and others, whom established the
bases of the new Chilean viticulture of those
days.

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1.- Chile Location 2.- History of Chilean
Wine 3.- Main Exports Wine Exports 4.- Wine
Promotion - Trade Shows 5.- Foreign viticulture
investment in Chile 6.- Strengths of the
Industry vis-à-vis the world market 7.- Carménère
Variety
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Main ExportsCopper Salmon Fish Cellulose
Fruit - Wines
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Chile

• National wine consumption is 15 liters per
  capita.
• Over 200 wineries producing or operating
• Chile exports over 70 of the total wine
  production

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1.- Chile Location 2.- History of Chilean
Wine 3.- Main Exports Wine Exports 4.- Wine
Promotion - Trade Shows 5.- Foreign viticulture
investment in Chile 6.- Strengths of the
Industry vis-à-vis the world market 7.- Carménère
Variety
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Fairs Prowein (Germany) London Wine Vinexpo
BORDEAUX (France)
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• Activities - Sponsors Promotional
  Material Publications

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1.- Chile Location 2.- History of Chilean
Wine 3.- Main Exports Wine Exports 4.- Wine
Promotion - Trade Shows 5.- Foreign viticulture
investment in Chile 6.- Strengths of the
Industry vis-à-vis the world market 7.- Carménère
Variety
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Foreign viticulture investment in Chile

• SPAIN - Miguel Torres.
• FRANCE
• Domaines Barons Philippe de Rothschild (Laffite)
  Viña los Vascos /Chateau Larose Trintaudon /
  Baron Philippe de Rothschild / Produits Marnier
  Lapostolle / Soc. Du Vignoble William Fevre /
  Villard Fine Wine / Chateu Los Boldos / Viña
  Aquitania (Domaine Paul Bruno)
• AUSTRALIA - Mildara Blass
• NORWAY- Odfjell Vineyards S.A.
• UNITED STATES
• Franciscan State Selection / Kendall Jackson

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1.- Chile Location 2.- History of Chilean
Wine 3.- Main Exports Wine Exports 4.- Wine
Promotion - Trade Shows 5.- Foreign viticulture
investment in Chile 6.- Strengths of the
Industry vis-à-vis the world market 7.- Carménère
Variety
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Natural limits of the viticulture-viniculture
regions of Chile
Comprises a territory of 1.400 Km. with
North-South orientation. The length of the
national territory is 4.330 Km with an average
width of de 185 Km.
S The South Pole
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Conditions of natural health

• Healthy soils, well drained, with good airing and
  great variety of texture.
• Almost absolute lack of rain and other climatic
  accidents between September and April in almost
  all the viticulture zones.
• As a result, the production of grapes is natural,
  almost organic, for which producing organic wines
  results easy and accessible.

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Factors that have favoured the development of
viticulture in Chile

• Privileged climatic conditions and a positive
  varietal composition
• Land ownership. The market is absolutely free for
  Chileans or foreigners and its availability is
  very wide. The same is valid for irrigation.
• Search and definition of the terroirs is new and
  there is a vast viticultural territory to be
  discovered which offers a great variety of
  conditions of great potential.
• Having as a hereditary equity, since 1850, the
  classic varieties produce quality wines.

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• Lack of phylloxera which allows to plant with own
  roots. The grapevines can live more than 80 years
  with profitable and high quality productions.
• Well qualified professionals with solid academic
  education and constant exposure to international
  markets with foreign oenologists.
• Role of the Chilean Government, positive,
  coherent with the private sector and that has
  favoured the settling of highly prestigious
  foreign viticulture-vinicultural companies.
• Investment in modern technology and current
  development of research.
• Development of tourism related to wine through
  the creation of the new Wine Routes.

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Strengths of the Industry vis-à-vis the world
market.

• The grape is produced in a clean environment.
• The grape is harvested without pollution and is
  normally very healthy (Sanitary Heritage)
• Sufficient surface of fine wine producing
  varieties and in the ratio required by the
  international market.
• The diversity of the ecology in the viticultural
  zones allows to cultivate different vines
  according to their production goals and quality
  of wines.

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• The winemakers know how to handle their
  productions according to what has been called
  the virtuous circle of quality, that is,
  adjusting the yield according to the category of
  the wine.
• The existing technology allows to ensure a good
  quality wine.
• Chile
• The country is politically stable.
• The community has no serious multicultural
  tensions.

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1.- Chile Location 2.- History of Chilean
Wine 3.- Main Exports Wine Exports 4.- Wine
Promotion - Trade Shows 5.- Foreign viticulture
investment in Chile 6.- Strengths of the
Industry vis-à-vis the world market 7.- Carménère
Variety
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Carménère Variety

Carménère Variety
1994 The contribution of the Chilean viticulture
to the worlds viticultural heritage. French -
Jean-Michel Boursiquot

• As a consequence of the phylloxera attack in the
  world, it practically disappeared as a fine wine
  producing variety.
• It is currently considered as Chiles own
  variety given its new and scarce international
  presence and to the particular characteristics of
  its wine.

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Useful websites www.prochile.cl (in
Spanish) www.chileinfo.com (in
English) www.winesofchile.org
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• My email!! cordonez_at_prochile.cl
• Thank you