Communications Skills

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Communications Skills

• What Employers Want
• Prepared by Mr. Dana Kelly
• Owner, True Visionary Marketing

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Its a Contradiction

• Interconnectivity is at an all time high
• But employers say college graduates greatest
  deficiency is communication

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2006 HR Survey

• Are They Really Ready To Work?

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2006 HR Survey

• Very important knowledge skills
• Writing (90)
• Language (88)
• Reading Comprehension (87)

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2006 HR Survey

• Very important applied skills
• Written Communication (93)
• Oral Communication (95)

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2003 NACE Survey

• 1 job candidate quality?
• Communications skills

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2002 Silicon Valley Study

• Primary areas of dissatisfaction with new hire
  college graduates
• Writing and proofreading
• Poor vocabulary
• Use of slang

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Workplace Changes

• 1950 manufacturing jobs were 33.1 of total
• 2003 only 10.7

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Communications Skills

• In Demand
• Under Scrutiny
• Need Improvement

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Students have PhDs in

• TV
• Video games
• Facebook
• Text messaging

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Second Language

• HAGD
• IDK
• BRB
• and 1,700 more

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Doing the Semester Math

• 1 college course in business communications 100
  hours?
• vs.
• TV watching 504 hours
• Online 109 hours
• Text Messaging who knows?

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Business Skill Set

• Résumés, cover follow up letters
• Instructions, training, specifications
• Memos, reports, correspondence
• Reviews, recommendations, plans
• Presentations, meetings

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Business Communications

• Clear
• Concise
• Accurate
• Persuasive

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4 Ps of Good Writing

• Preparation research, organization
• Proper grammar
• Polish personality
• Proofreading double-checking

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Opinions, Ideas

• How to engage students while teaching reading,
  writing speaking?
• Internalize subject matter
• Comprehensive approach

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Innovative Creative

• Class Journals
• Current Events Memo
• Activity Reports

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Thank You

• TAFN