Oil

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Oil Gas JournalSubscriber Profile

• Conducted by
• Noll Research Ltd.

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Research Objectives

• The overall objective of the research is to
  gather information to provide an in-depth,
  detailed understanding of Oil Gas Journal
  readers, their habits, needs and preferences as
  well as the roles they play in their respective
  companies and the market they operate in.

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Research Methodology

• The research was conducted by an independent,
  third-party research company, Noll Research.
• The objectives of this research were accomplished
  through the use of focus groups and an internet
  based readership questionnaire.
• Two focus groups were conducted in Houston, Texas
  On April 6 and April 7, 2005. Current and past
  readers were included in both groups.
• Surveys were sent to OGJ subscribers on April 18,
  2005 requesting their participation in a
  readership questionnaire. Total net email attempt
  was 5,824. A second request was sent to all
  non-participating international readers on May
  23, 2005. Field work was closed on June 6, 2005
  for reporting and analysis. There were 642
  completed returns, yielding an 11.0 response
  rate.

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Sources of Information on the Oil Gas Industry
Focus group findings Oil Gas Journal
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Frequency of Sections/Features Read
Focus group findings Oil Gas Journal
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Focus Group Findings

• Participants classified OGJ as a business
  publication that does a good job at meeting their
  informational needs
• The publication provides both specific and
  general information a very good publication.
• Oil and Gas Journal is the Wall Street Journal
  of the petroleum industry.
• There is always something in OGJ that you will
  always want to read.
• Because it is weekly it is important the other
  weeklies are not as well written and read like
  they are slapped together.
• It is credible, well researched and well
  written.
• The value of OGJ is that it covers a broad
  spectrum.
• Congratulations to the team who puts it
  together.
• What is the value of a paid versus a non paid
  subscriptions we get the data more frequently
  newsletter stuff we get a broader picture of
  what is going on in the industry.

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Focus Group Findings

• Key Findings
• Professionals in the petroleum industry look to
  Oil Gas Journal (OGJ) for business, product and
  industry news and statistics.
• I use OGJ to find out what is hot in the market,
  what are the concerns and issues that we are
  going to face, and what problems that are trying
  to be solved in the industry.
• Most readers focus on specific sections of OGJ
  that are important to them at the time.
• Many file the issues for future reference.

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Subscriber Profile

• Sections of the Study
• Demographics
• Publication Readership
• Purchasing Involvement

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Respondents Industry Segment
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OGJ Delivers Senior Level Decision-Makers
Respondents job function
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OGJ Subscribers are Longtime, Loyal
ReadersDemographics

• On average, readers have been working in the
  petroleum industry for 25 years.
• Readers have been employed at their present
  company for an average of 12.5 years.

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65 of subscribers have Masters or PhDLevel of
education accomplished
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More subscribers rely on OGJ regularlyRegular
readership of publication (3 out of 4 issues)
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Oil Gas Journal is an Authority in the Industry
96.3 of subscribers feel that Oil Gas Journal
is an authority in the industry
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Pass Along Readership
Average pass along is 3.64 readers among
respondents

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Time Spent Reading Oil Gas Journal
Over 54 spend 30 minutes to more than 2 hours
reading OGJ
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OGJ Readers Take ActionActions taken after
reading/looking at advertisements/editorials
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Readers Need Broad Information SourceIndustry
news, news trends analysis and industry
statistics are the three most important types of
information
Not at all Important
Extremely Important
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Readers Rely on Print Digital Publications 61
of readers receive digital publications
68.8 of those who receive digital publications
are either very satisfied or satisfied with the
digital format.
20
OGJOnline Important News Source to Readers85 of
readers have visited OGJ Online
55.1 of those who have visited OGJ Online have
registered to use subscriber only services.
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Most Used Online Features
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OGJ Online Key to Daily Job67.4 of those who
use OGJ Online feel that the site is extremely
useful, very useful, or useful to their daily job
function
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OGJ Subscribers Buy Your ProductsReaders level
of involvement in purchasing products/services
for their company
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Products/Services Recommended by ReadersMost
frequently purchased, recommended /or specified
products/ services
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Information Sources for Products/ServicesSources
decision-makers use to get purchasing information
on products/ services
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OGJ Readers Have Global Purchasing
InfluenceRegions in which readers have a
purchasing influence
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Company Spending to Rise 51 indicated that
company expenditures for products/ services will
increase in the next 12 months
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About Noll Research
Noll Research is a private company headed by
Laura Noll.  Ms. Noll has more than 20 years
experience in the field of business and consumer
research.  Her work encompassed clients in many
markets including Ernst Young, General
Electric, Swagelock, National Association of
Manufacturers as well as Penton Media and
PennWell Corporation.  Ms. Noll has a  degree in
economics and MBA work in advanced statistics.