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David Ballard, Senior Economist

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Canadian airline market structure. Security environment and passenger perceptions ... Airline Yields High or low: High yields mean industry has market power and can ... – PowerPoint PPT presentation

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Title: David Ballard, Senior Economist


1
AVIATION FORECASTS IN UNCERTAIN TIMES
Presented to 2002 Transport Canada Aviation
Forecast Workshop December 9, 2002
David Ballard, Senior Economist
GRA, Incorporated 115 West Avenue Jenkintown,
PA 19046 USA Telephone 1 215-884-7500 Fax
1 215-884-1385 E-mail bdballard_at_gra-inc.com
2
QUEST QUE CEST GRA?
  • Founded in 1972
  • Provides economic consultation services on
    transport issues, primarily in aviation
  • Assignments from global clients in private and
    public sectors
  • FAA
  • NASA
  • Airports
  • Airlines
  • Affiliated with GE Capital since 2000
  • http//www.gra.aero

3
OVERVIEW AND INTRODUCTION
  • Why forecast future activity?
  • Planning
  • Resource allocation
  • Uncertainty in forecasts
  • Uncertainty about the future course of the
    drivers of aviation activity
  • Uncertainty about relationships among drivers
  • Uncertainty about models
  • What does future look like?
  • What can future look like?
  • What are important determinants and relationships
    for the future environment?
  • Scenario-based analysis and planning
  • What are plausible possible futures?

4
NORMAL FORECAST OF CANADIAN TOTAL REVENUE
PASSENGER ENPLANEMENTS
  • Forecast based on relationships between past
    activity and past drivers of activity, using
    forecasts of drivers
  • In normal circumstances, forecasts are central
    tendencies that become more uncertain or
    variable, for a specific confidence level, over
    time

5
UNCERTAINTY ABOUT FORECASTS MAY INCREASE
  • Wider confidence bands and lower likelihood of
    central tendency

6
FORECAST UNCERTAINTY AND UNCERTAIN SCENARIOS FOR
FUTURE
Optimistic Scenario Modest Scenario 1
Modest Scenario 2 Pessimistic
Scenario
  • Increased uncertainty may reflect as yet unknown
    changes in the relationship between drivers of
    aviation activity and aviation activity itself.

7
SCENARIO-BASED PLANNING AND FORECASTING
  • Scenario-based analysis most appropriate for
    longer term assessments and uncertainties
  • Scenario-based analysis supports planning that is
    more robust with respect to a variety of possible
    future outcomes
  • Unclear micro linkages
  • Planning for contingencies
  • Characterizing complexities
  • A supplement to normal forecasting methods and
    applications

8
METHODOLOGICAL BASICS OF SCENARIO-BASED ANALYSIS
  • Identify drivers of Canadian aviation activity
  • Define a scenario space by choosing among
    drivers and constraints affecting aviation
    activity
  • Determine baseline or starting values for
    activity measures and activity drivers
  • Specify constraints on analysis
  • Enumerate possible scenarios
  • Number of drivers or constraints (N)
  • Number of values for each driver or constraint
    (M)
  • Number of possible scenarios (MN)
  • Identify plausible scenarios (in terms of
    internal consistency of outcomes for chosen
    drivers)

9
IDENTIFYING PLAUSIBLE SCENARIOS
  • Not all possible combinations of values for
    drivers and constraints make sense
  • Informed discussion and judgment a must, followed
    by some independent review of choices
  • Extrapolate from scenarios for aviation activity
    drivers and constraints to implications for
    future aviation activity
  • Some example drivers/constraints
  • Canadian GDP growth
  • International GDP growth
  • Canadian airline market structure
  • Security environment and passenger perceptions
  • Infrastructure constraints
  • Quality/acceptance of substitutes for aviation
    services

10
AN EXAMPLE OF SCENARIO DEVELOPMENT
  • For a NASA assignment to develop a portfolio of
    possible future environments for US aviation, GRA
    and LMI chose four parameters from which to
    create scenarios
  • GDP GrowthHigh or low Recognizes that economic
    growth drives air travel and GDP growth is
    driven by population and productivity
  • Airline YieldsHigh or low High yields mean
    industry has market power and can be profitable,
    attracting investment for modernization low
    yields stimulate consumer demand, other factors
    equal, but reduce margins. Yield levels driven
    by demand/capacity balance, industry structure
    and government regulation
  • Limits to Aviation System GrowthHigh or low
    Barriers limit ability of industry to expand at
    acceptable costs Limits include noise and
    emissions rules, ATC and airport capacity,
    airport access, security requirements, etc.
  • Substitutes to Commercial Air TravelBetter or
    worse more attractive substitutes discipline
    yields and reduce demand for commercial air
    travel, while poorer substitutes provide pricing
    power to carriers, other things equal includes
    aviation and non-aviation substitutes

11
EXAMPLE MATRIX OF SELECTED SCENARIOS
Limits to Aviation Substitutes
to GDP Airline System Commercial Scenario
Name Growth Yields Growth Air Travel Economic
growth/ Airlines recover High High Many Poor Ec
onomic growth/ Consumer rules High Low Few Poor
Substitutes take share High Low Many Good Growt
h limits prevail Low High Many Poor Low Cost
Carriers (LCCs) dominate Low Low Few Good
12
CONCLUSION
  • Normal forecasting may not be satisfactory or
    sufficient in unusual environments
  • Scenario-based analysis and planning provides an
    additional approach

13
MERCI!
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