Color Theory

1
Color Theory

• What color is your personality?

2
What is the Color Theory?

• It is the theory that people can be categorized
  into one of four groups (gold, blue, green, and
  orange) based on their lives, habits, values, and
  feelings.
• The Color Theory can be used to understand human
  behavior.

3
Color Theory History

• Evolution of Color Theory
• 400 B.C. Hippocrates (the first to categorize
  individuals into four categories based on
  personality/temperament traits)
• 1921 Carl Jung
• 1950s Myers-Briggs
• 1967 David Keirsey
• 1978 David Lowery True Color Theory
• Compiled information from previous researchers.
  The Color Theory still used today.

4
How are people categorized into one of four
groups?

• The theory is that people can be categorized into
  four groups based on
• Needs and motives
• Values
• Personality traits
• Temperament (behavioral tendencies)
• The way people analyze, conceptualize,
  understand, and learn

5
Why is the Color Theory important to
communication?

• Differences in personality and temperament can
  create natural communication barriers, making it
  difficult for people to communicate effectively.
  
• Understanding your own personality and
  temperament will help you become a more effective
  communicator.

6
How can the Color Theory help us as
communicators?

• Finding your true color can
• help you recognize your greatest strengths and
  talents
• point out your communication tendencies

7
How can the Color Theory help us as communicators?

• help you create unity and stronger relationships
  with others by understanding how to communicate
  more effectively with them. You find out how
  others may view you how you view others. This
  information can assist you in understanding
  effective ways to approach others, handle
  conflict-resolution, etc.

8
Color Personality Test

• What color are you?

9
Gold

• Duty and Responsibility
• Gives stability
• The Planner, Keeps on track, Firm
• Efficient
• Orderly, neat
• Detailed oriented (The Perfectionist)
• Values Family (esp. traditions)
• Helpful, Trustworthy, Dependable, Stable, Loyal,
• Rarely breaks rules, laws, or unwritten norms
• Values order and closure
• Goal-oriented

10
Blue

• Cherishes Relationships
• Not in competition at all
• The Mediator
• The Optimistic
• The Romantic (uses symbols of romance)
• Passionate, Spiritual, Caring
• Wants to feel special
• Always has a kind word (sees the good in people)
• Desires harmony and unity

11
Green

• Intelligence
• The idea man, intellectual
• Thinks Outside of the Box
• Work is Play, Play is Work
• Loves information, asking questions, inquisitive
• Theoretical and philosophical
• Competent, independent, perfectionist
• Cool, Calm, Collected, yet Unemotional
• Impatient

12
Orange

• Freedom
• Just Do It Attitude, Spontaneous
• Full Throttle
• Playful and Energetic
• Rule Breaker or The Rebel
• Creative, Inventive, Quick Witted
• Pushes the boundaries
• Can see a problem from various viewpoints
• Natural entertainer
• Most productive in informal, relaxed setting
• Easily bored
• Pushes the boundaries

13
Put yourself to the test. What is your
brightest color?

• Consider your own life, habits, values,
  feelings, personality traits, temperament
  (behavioral tendencies) and complete the survey
  to find your brightest color.

14
Process Opportunity Homework

• On the right side of a piece of notebook paper
  next to each color, record a list of famous
  people or celebrities that demonstrate each color
  (minimum 4). Explain why each person fits their
  color.