A Future Generations Seal of Approval

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A Future Generations Seal of Approval

• By Jake Dunagan and Bruce Reynolds
• Hawaii Research Center for Futures Studies

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Goals/Objectives

• ? To increase the number of companies who are
  responsible to future generations.
• ? To raise awareness in consumers about the
  impact of their decisions on future generations.
• ? To be a driving-force that makes social
  responsibility profitable.
• To raise awareness of futures studies and create
  a recognizable symbol for futures studies.

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Background

• Corporate Social Responsibility
• Triple-Bottom Line (4th Bottom Line)
• Ethical Investing/Consumers
• Fair Trade
• Sustainability
• Corporate Reporting/ Information Access

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Why do we need the Seal?

• Responsibility without foresight is blind,
  foresight without responsibility is dangerous.
• Decreased role of states, increased role for
  consumer/ Civil sectors
• Correlation between Foresight and ethics (Fuller
  and Tilley)
• Other certifications cover sustainability, human
  rights, workers rights, but futures generations
  thinking is all that and more.
• Offers a way to brand futures studies, make it
  more accessible in everyday life.

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Setting the Criteria

• Requires a broad input from stakeholders across
  the spectrum of globalisms impact.
• Other examples
• - Un Global Compact
• - Fair-Trade Certification
• - ILO standards
• - Ethical Investing Initiative

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Future Generations

• Fairness
• Maintaining Options
• Quality of Life
• Humility

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Next Steps

• Stakeholder Dialog
• Setting the Standards
• Funding, Partnerships, Infrastructure
• Public Awareness Campaign
• New technologies, expanding into new realms.

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Barriers

• Market realities
• Consumer Awareness, Access, Ease
• Finding the Right Balance
• Avoiding Greenwashing