CSR: NGO Engagement

1
CSR NGO Engagement

• Presented by
• Helen Paterson (Halimah) Founder Adviser
• Persatuan Mobiliti

2
CSR My preferred definition

• CSR The continuing commitment by business to
  behave ethically and to contribute to economic
  development while improving the quality of life
  of the workforce and their families as well as of
  the local community and society at large (World
  Business Council for Sustainable Development).

3
Current NGO Engagement

• Some companies in Malaysia are involved in
  developing partnerships with NGOs but many
• Offer short-term or one off assistance
• Have a scatter gun approach
• Usually only support traditional fields eg.
  medical, education, disadvantaged groups
• Have only a financial relationship

4
Disadvantages

• Limited or no accountability required from NGO
• Reduced or no social impact assessment
• Hinders strategic planning by NGO
• Does not encourage staff involvement or other
  partnership activities

5
Develop a CSR Strategy

• A good CSR strategy identifies the following
• overall direction for where the firm wishes to go
  in its CSR work
• a basic approach for proceeding
• specific priority areas
• immediate next steps

6
Moving forward partnering for results

• Develop partnership(s) to create win win
  outcomes
• Company finance, staff involvement, best
  practices
• NGO expertise, training, social impact
  assessment,
• Together Increased awareness, measurable
  outcomes
• Consultation process very important

7
Moving forward partnering for results

• Identify reliable and effective partners -
• (NGOs, community groups, government departments)
• Prospective partners should have
• Effective management systems
• Good reporting skills
• Good stakeholder relations
• Track record
• Sustainability

8
Identifying NGOs

• Information resources (media,internet,
  directories)
• Other NGOs particular umbrella bodies
• Government
• Staff
• Local community

9
and finally

• I would urge you to be a little bolder in the
  areas you choose to support . There are
  excellent NGOs involved in a host of issues such
  as
• Environmental issues
• Human Rights
• Indigenous peoples issues
• HIV/Aids

10
Thank you

• THE END