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Karel Cool

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sign up with Pascale Guilpain. 3 write-ups max per case, per section. group size: 3-4 ... e-mail. Meetings: written outline prior to meeting Karel Cool, ... – PowerPoint PPT presentation

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Title: Karel Cool


1
Course Introduction

Industry and Competitive Analysis

Karel Cool BP Chaired Professor of
European Competitiveness
2
What is it about ?
Creating and sustaining above-normal returns
Returns from unique assets rents
Returns from market power monopoly profits
Resource and market dynamics
3
Course Material
  Lectures    Cases   - Toys -
Bang Olufsen () - Publishing () -
Michelin () - Insurance () - Video
games and consoles () - TV broadcasting
() - Google ()    Questionnaires
   Simulations  
4
Grading
  • Major case write-up 25
  • sign up with Pascale Guilpain
  • 3 write-ups max per case, per section
  • group size 3-4
  • max text 20 pages, double spaced, excluding
    exhibits
  • presentation in class (hand in with write-up)
  • analysis template on course web-site
  • Class participation 20
  • Exam or project 35
  •   - Exam closed book, multiple-choice, essay,
    case

5
Grading
  • Project
  • any ICA issue (see ICA website for list of past
    projects)
  • due date class 16
  • outline class 5
  • group size 3-6
  • max text 40 pages, double spaced, excluding
    exhibits
  • text and data sources to be fully cited
  • On-line tests 20
  • four tests from week 3 onward
  • MCQ on course book and material discussed in
    class
  • From Monday 9am to Friday 5pm
  • Correct responses and group distribution will be
    mailed to you
  • Overall grade 1 - 4

6
Course Rules
Be on time   Missing classes written warning
to pascale.guilpain_at_insead.edu   Cold calls,
etc. ICA website   e-mail   Meetings
written outline prior to meeting  
7
My Promise
State-of-the-art course     
Hand-out on How to develop a Competitive
Strategy    
Ill help you as much as I can     
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