Creighton University

1
Creighton University e-Community

• Brenda L. Hovden
• Director of Card Services

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History at Creighton

• Implemented the OLCO in summer 2001
• Acquired server for My Accounts in Feb 2003
• Began working almost immediately with a limited
  group, 30 to 50 customers
• Currently transitioning to Community System
  Application Package 3

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As the convenience factor goes up so does

• Transaction volume
• Revenue
• Overall customer satisfaction
• Business efficiencies
• And the cost per transaction goes down

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My Accounts TM

• Account monitoring, low balance notices
• Card self-management
• Guest deposits
• E-Commerce opportunities
• Reg-E Compliant Statements
• Convenience Fee option

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E-Commerce

• Unlimited Store Fronts
• Venders are easily set up
• Can be self-supporting
• Channel Campus Commerce through TS vs. cash boxes
• Students do conduct transactions online 24/7/365

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Communication

• Multiple source communications in one place
• Marketing opportunities that can be focused
• Web Surveys
• Customizable to your brand

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Strategy

• Started w/ e-commerce opportunity
• Spread to additional communications
• Bigger than Card Office
• Includes student culture and experiences
• Spread to additional communications
• Wider presence on the web for your community

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• www.emarket.creighton.edu
• Q A
• Brenda Hovden
• cardservices_at_creighton.edu