PACIFIC COMPANY

1
PACIFIC COMPANY

• PROMOTING APPLESIDRA
• IN ORDER TO HOLD THE SHARE OF MARKET FROM CURRENT
  5 TO 10

2
SWOT ANALYSIS

• Localized flavor
• High quality of products (ISO)
• Well-known brand
• Many competitors in the local market
• Conservative marketing strategies in past
• Lack of international market experience 

STRENGTHS
WEAKNESSES
3
SWOT ANALYSIS

• Promote the product through internet and wide
  channels of distribution
• International competitor with rich fund, such as
  Coca Cola, Pepsi.

OPPOTUNITIES
THREATS
4
Is it possible without apples ?

• One applesidra everyday, the doctor wont knock
  on your door!
• Pacific Company