Marketing mix

1
Marketing mix

• Defined as the 4 Ps of marketing
• Price
• Product
• Promotion
• Place
• Together they blend to help the business carry
  out its marketing strategy

2
Product

• The word used to describe the product
• Or the service provided

3
Promotion

• This is about the different methods used by the
  business to communicate with their customers
  current and future ones
• There are many different types
• Advertising / direct selling / point of sale /
  direct marketing

4
Place

• This part of the marketing mix is to do with
  where the products or services can be bought.
• Internet
• Retail shop
• Mail order
• Telephone ordering