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What Is Proposal Writing

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What Is Proposal Writing. A matter of understanding your situation. A ... A Taxonomy of Proposals. Unsolicited Proposals. internal proposals. business proposals ... – PowerPoint PPT presentation

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Title: What Is Proposal Writing


1
What Is Proposal Writing
  • A matter of understanding your situation
  • A process of deliberation
  • An act of match making
  • An act of persuasion
  • An act of selling
  • An entrepreneurial endeavor
  • A way of life

2
Understanding Yourself
  • Your current situation/need/problem
  • causes
  • problems
  • effects or potential consequences
  • Your desired situation
  • ideal state
  • potential benefits

3
Understanding Your Client
  • Their philosophy
  • Their need
  • Their desired state
  • Their benefits

4
Making the Match
Your Situation
Their Situation
Your Proposal
Your Desired State
Their Desired State
5
Raising Expectations
  • Give a mouse a cookie
  • And hell ask you for a glass of milk
  • Give your audience a problem
  • And theyll ask for a solution

6
Meeting Expectations
  • If you promise your mouse a cookie,
  • Youd better have a cookie.
  • If you propose to do a project,
  • Youd better show why youre qualified to do it.

7
A Taxonomy of Proposals
  • Unsolicited Proposals
  • internal proposals
  • business proposals
  • partnership proposals
  • contract proposals
  • dissertation proposals
  • Solicited Proposals
  • conference proposals
  • foundation proposals
  • government rd proposals
  • book proposals
  • contract proposals

8
A Different Taxonomy
  • Analytic Proposals
  • Research proposals
  • RD proposals
  • Consulting proposals
  • Service/Product Proposals
  • Service proposals
  • Product proposals
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