Marketing Objectives

1
Marketing Objectives

• To create brand recognition for our products
• To create the image that Anna Mocci is classy,
  sophisticated and high in quality.
• Pricing target is around 300-500.

2
SWOT Analysis

• Strengths
• Consumers are always looking for unique products
• Quality of the bags
• Weakness
• Other competitors whose names are more recognized
• Many companies with lower prices and quality
• Opportunities
• Distinctive name brand
• Increase in demand for luxury handbags
• Threats
• Prices may limit the access to consumers
• Competitors can attempt to duplicate products

3
Promotion

• Place advertisements in magazines and in
  magazines.
• Elegant yet classy, without drawing away too
  much attention from you.
• Gift with purchases
• Giving away an Anna Mocci key chain or emblem as
  a promotion reminder.